Each winter the Super Bowl attracts more viewers. Super Bowl XLIV, last year, between the New Orleans Saints and the Indianapolis Colts, attracted an audience of 106.5 million viewers.
The commercial, which begins airing this week on select networks, features the all-new 2011 Audi A8 flagship sedan, the most technologically advanced vehicle the company has ever produced--and a favorite among CNET editors.
Last year's Super Bowl ad featured the Audi A3 TDI and a soundtrack by the rock band Cheap Trick, parodying their own song. The 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving an ever-evolving series of luxury competitors, and ultimately choosing an Audi. And in 2008, Audi delivered a parody of the movie "The Godfather" with a message that Audi was "putting luxury on notice."