A German advertising agency highlights an innovative idea from Mercedes-Benz in this Web video.
The Mercedes-Benz safety feature, "Pre-Safe," is a collision warning system that anticipates oncoming hazards.
In the ad "Transparent Walls," the Pre-Safe concept plays out more like an art installation piece than a safety feature demonstration. Transparent Walls shows what Pre-Safe would look like as seen through human eyes.
Live video is captured on the onside of a wall and projected around the corner onto another wall--making the wall look transparent. As drivers pass, they can literally see what is coming from behind the wall, giving them more reaction time to any possible dangers.