The latest VW Beetle started rolling off the assembly line in Puebla, Mexico, the German automaker said in a press release.
"The Beetle is a strong symbol of our brand. It combines the emotional heritage of the original Beetle with the future of Volkswagen," Volkswagen board member Hubert Waltl said in a press release. "At the same time, the new Beetle and the engine plant we are building in Silao represent the great confidence we place in Mexico as a manufacturing location. As one of the main manufacturers of compact class vehicles, Volkswagen de Mexico is a key building block in our growth strategy for North America."
In 2010, the Puebla factory produced some 435,000 vehicles, including Beetle and Golf models. The plant, with its workforce of more than 15,000, is one of the Mexican industry's largest employers.