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April 17, 2009 12:27 PM PDT

Would you pay $1 a month for Facebook?

by David Carnoy

CNET News Poll

Facing Facebook fees
How much would you be willing to pay for Facebook?

$1 per month
50 cents per month
Nothing--any fee will send me elsewhere



View results

As fast-growing Facebook closes in on MySpace in the U.S. in terms of unique visitors later this year, it's burning through millions of dollars a month (some claim it's as high as $20 million), with no magic levers to reverse the trend in the short term.

In November 2007, when Facebook took a $240 million stake from Microsoft, the investment was at a $15 billion valuation. Now it's down to $4 billion and probably less. As Caroline McCarthy reported a few days ago, rumor has it that "one potential investor submitted a term sheet for a valuation in the neighborhood of $2 billion."

As Facebook works its way toward a probable IPO, the big question is: how can it show it can make money? Well, one way--and I'm not the first to suggest it--would be to charge a nominal monthly fee. With that in mind, I ask a simple question: how much would you be willing to pay to use Facebook per month?

A lot of people I ask say they'd pay $1 a month--or, preferably, a yearly fee of $10 if paid in one shot. But some say they have Facebook fatigue and would rather quit than pay a dime.

Comments?

Hunkered down in New York City, Executive Editor David Carnoy covers the gamut of gadgets and writes his Fully Equipped column, which carries the tag line "The electronics you lust for." He's also the author of "Knife Music," a novel. E-mail David. Follow David on Twitter.
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Add a Comment (Log in or register) Showing 1 of 7 pages (181 Comments)
by GEWbert April 17, 2009 12:10 PM PDT
I understand the need to make money, but there has to be a better way. Plus, would you add an option to the poll for the yearly fee? I for some reason find that easier to accept than thinking of it as a dollar a month...don't ask me why...
Reply to this comment
by rreddy4 April 17, 2009 12:24 PM PDT
Wouldn't pay a penny. There are plenty of ways for Facebook to make money. If they need to resort to charging for the service because they cannot turn a profit in the same manner as Youtube, then their management needs some infusion of new talent and ideas. But, of course, Zuckerberg could always make a last resort plea begging for donations just like Wikipedia did last year.
by TinyIoda April 17, 2009 12:26 PM PDT
its not about the need to make money... its about being able to afford staff members and servers millions of gbs if data flow... that isnt free.. for anyone... it currently gets by because of VC and small investments, once those things run dry the service as we know it will vanish

(by and by i dont use facebook)
by danielwsmithee April 17, 2009 12:51 PM PDT
Youtube doesn't make money either.
by ccmike72 April 17, 2009 1:26 PM PDT
facebook doesn't make enough money will all the annoying targeted ads that look like part of the page i guess.
by Tinman52 April 17, 2009 3:07 PM PDT
You didn't read the article if you think Facebook needs to just cover it's costs. The issue is that the VCs need an exit strategy after dumping a lot of capital into the company.

As for Youtube, go research the recent news about Youtube.
by pase121 April 18, 2009 3:53 PM PDT
Here's a question...if Facebook charges a fee, will we in turn get a "ad free" version? Then again, that eliminates ad revenue and Facebook cant afford to drop any revenue at this point.
by InkyRed May 20, 2009 10:57 AM PDT
Hells NO!
by HayesMyers April 17, 2009 12:21 PM PDT
I like this idea...but bump up the cost more.. ... I mean the original model of facebook was a free way for college kidz to get some action...so making it into a commercial success is the best thing that can happen. One thing I've learned in business is that changing your model is the best way to get more business. start charging for it on top of the great advertising within facebook and all the great people telling me so many wonderful things.... i'm getting so excited i'm atwitter. Hey. atwitter passes spell check. how quaint. facebook is for kids. charge them lots because their parents will pay for it. I think more than a few developers of net applications have read a little to much Orson Scott Card. ... it is one thing when discussion covers stimulating issues.... but pics of bare belly teens yapping about the best boyz really is the limit of facebook..not high level political/social discussion that might have merit. America's no special child left behind at its best.
Reply to this comment
by ikcizokm April 18, 2009 5:45 AM PDT
I like your "atwitter" comment, but realize that Facebook has much more value beyond just college students and high school kids discussing the latest 30 Rock. Real estate agents, writers, artists, chefs, investment analysts, movie studios, record labels, unsigned talent--they all use social networking sites like FB, MySpace and Twitter as a vehicle for exposure, networking and marketing. One could argue that social networking sites are to television was television was to newspapers and magazines, being the next step in the technological evolution in how we perceive and receive popular media.

I'd pay $1/mo for Facebook. But I'd rather FB charges $3/mo for corporate membership and fan pages and lets the general public keep using it for free.
by jlt0x April 20, 2009 7:24 AM PDT
I thought Facebook was created to make real professional & formal connections with friends and potential clients, businesses, and employers. It took me a while to really warm up to Facebook after many faithful MySpace users started to defect b/c of the teen, fun-room, x-rated, NSFW, NSFparents content started to show up on MySpace accounts. I had only been a member of MySpace for a few months before signing up for a Facebook account.

In the Facebook site, I have been able to, effortlessly, reconnect with past classmates, old family/neighborhood friends, and current personal friends. I have yet to see a REAL professional nature about the Facebook site. Maybe it's how I have set my profile, but I don't think may people would like to come to my site to see a range of daily comments from people they don't know or don't care about. And again, Facebook is a social site, not really necessary for a professional resume.

The high-powered employees I would deal with, have specially designed corporate sites/portals that handle HR functions and would advise against directing a potential employer to your social web site for consideration for a professional job.

Facebook, MySpace, Google, Twitter, etc. aren't really worth anything. Their networks are vast in size, but what do they really add to being a professional? Not to say, they aren't valuable to the business that's making money from them, but the average professional my steer clear.
by jlt0x April 20, 2009 7:32 AM PDT
A minimal monthly or annual charge may force the general social nature of the Facebook to become more formal and eventually be regarded as a way to post professional skills, training, experience in an environment that is more serious about making professional connections and trying match a good potential workforce with the right businesses that need real help. Which would make it like a vast jobs bank site very un-unique to the Internet world. Hopefully, having a PAID account would indicate that a member's info is real and they are serious about employment.

I thought Facebook was created to make real professional & formal connections with friends and potential clients, businesses, and employers. It took me a while to really warm up to Facebook after many faithful MySpace users started to defect b/c of the teen, fun-room, x-rated, NSFW, NSFparents content started to show up on MySpace accounts. I had only been a member of MySpace for a few months before signing up for a Facebook account.

In the Facebook site, I have been able to, effortlessly, reconnect with past classmates, old family/neighborhood friends, and current personal friends. This is probably where Classmates.com has failed.I have yet to see a REAL professional nature about the Facebook site. Maybe it's how I have set my profile, but I don't think may people would like to come to my site to see a range of daily comments from people they don't know or don't care about. And again, Facebook is a social site, not really necessary for a professional resume.

The high-powered employees I would deal with, have specially designed corporate sites/portals that handle HR functions and would advise against directing a potential employer to your social web site for consideration for a professional job.

Facebook, MySpace, Google, Twitter, etc. aren't really worth anything. Their networks are vast in size, but what do they really add to being a professional? Not to say, they aren't valuable to the business that's making money from them, but the average professional my steer clear.
by Inconnux April 17, 2009 12:21 PM PDT
I hope facebook charges a monthly fee, I would love to see that arrogant site disappear.
Reply to this comment
by Coreyoshea April 17, 2009 6:31 PM PDT
Me too. Its not that good of a website to pay any amount of money for. If they are having problems with debt then they should find their own way out but it doesnt really matter to me, because I dont use it anyway.
by blusky08 April 18, 2009 6:45 AM PDT
These so-called social networking sites should be called "anti-social networking sites." People need to get a real life with real people. Perhaps there are some limited uses for these sites, such as marketing. But even then these sites are b-o-r-i-n-g. It is mostly a "look at me!" phenomenon typical of our culture.
by MyTThor April 18, 2009 11:59 AM PDT
If you think $1 or $10 a month would make this site go away you're crazy. People love it. And I don't really understand how it's arrogant. Are you angry at a website?

@blusky 08

Yeah, dumb people using the internet to communicate. They should call each other on the telephone, it's much more personal. Or they can just fly to another state whenever you'd like to talk to a distant friend. And if you'd like to respond to this, I expect a handwritten letter.
by blusky08 April 19, 2009 7:36 AM PDT
Um, I did say there were some limited uses for some people. Problem is everyone's been convinced they need a homepage to be somebody. Social networking sites are primarily based on egotism (everyone has to know what I'm doing and I have so many contacts, blah blah) and avoidance (of real relationships). There's a lot of illusion (and delusion) involved.

BTW: If you can't pick up a phone and call a friend (or at least send a simple email) are you really close enough to even bother?
by Wildfires April 19, 2009 8:08 PM PDT
I don't understand why people insist on slagging of social networking sites. If you don't like them don't use them.

But for many and including me it is an easy way to keep in touch without all the expense. Facebook lets me keep up with what my friends on the otherside of the world have being doing all at once, instead of having to phone or email every single one and expect a reply. I would happily pay $10 a year for facebook, its cheaper than places like friends reunited and all those similar ones.
by Inconnux April 19, 2009 8:19 PM PDT
@MyTThor

Facebook is arrogant because they could care less what its users want... The change interfaces which cause HUGE protests and they could care less... complete disdain for the users. And If anyone thinks that charging for the site wont eliminate 90+% of the users then you need to wake up.

@Wildfires

I don't use facebook anymore... I got sick of idiotic abortion interface changes. You might pay, but I would bet that the VAST majority would just go to the next free site. Facebooks real value is in the amount of users it has, if people start abandoning it, then there wouldn't be that easy way to stay connected would there???
by ratm247 April 20, 2009 6:06 AM PDT
me too. facebook is like poor people paparazzi. they are very anti social because you can just look at the page for 2 min. instead of asking friends how they are, what theyre doing, etc.
by smileyfreak1981 April 21, 2009 4:12 PM PDT
I find the deriding of people who use social networks to be fascinatingly hypocritical, coming from people using the comment section on a website. Not to mention completely ignorant.

Aside from that observation, I think you'd be surprised to know that most people I know use online social networks as a supplemental form of communication with their friends, rather than a primary one.
by onelivinglife April 17, 2009 12:26 PM PDT
I'd be happy with paying 10 bucks a year. I'd probably pay 10 a month. BUT, I don't think many people would pay as much. People college age or younger likely would not. So, I think Facebook definitely needs to have services and 'freebies' to offer if it intends to sell itself to users on a subscription basis.
Reply to this comment
by Inconnux April 19, 2009 8:22 PM PDT
lol 87% of the poll said they would just go to another site. Making it a pay site would kill it as fast as it grew.
by tylerscottd April 17, 2009 12:28 PM PDT
Uh, not going to happen.
"?People should be able to use Facebook for free to establish a presence, connect with others, and share information with them. Every Person should be able to use the Facebook Service regardless of his or her level of participation or contribution?"
- Article 7, Proposed Facebook Principles (Currently being voted on)
Reply to this comment
by christovich79 April 17, 2009 1:17 PM PDT
What is this entitlement based on? Being a human? I'm confused why facebook should be forced to create and maintain the network it has made. What if I told you that you could never receive a raise at work? What if I told you that you must work for free? Why can't you see that facebook is supported by real people?
by tylerscottd April 17, 2009 10:20 PM PDT
I am not saying I agree with the proposed principle, I am just saying that making Facebook a paid service is extremely unlikely because of that statement in the principles that Facebook itself drafted.
by April 17, 2009 12:28 PM PDT
Do we know definitively that Facebook is not profitable? They sell ads, polls, and gifts.

When Facebook was still college only, I heard they made millions just from the ads. Was that just misinformation?
Reply to this comment
by christovich79 April 17, 2009 1:19 PM PDT
Whether or not Facebook is making a profit is irrelevant. What is important is just picking an option: A) I will pay Facebook or B.) I will stop being a member of Facebook.
by mikedgolf40505 April 17, 2009 4:15 PM PDT
It is not anyone's business if Facebook is making money or not, or how much. If they charge and you do not want to pay then don't use it. A company's business model is only the business of that company, unless they are doing something illegal.
by demisfca April 17, 2009 10:49 PM PDT
How is Facebook's profitability irrelevant? The entire article is about Facebook's weak financials, and how the company can improve them.

It is no one's business if Facebook makes money or not? How about the business' investors and prospective investors, since they too were a focal point of the article..
by ikcizokm April 18, 2009 6:02 AM PDT
I agree with demisfca. Sorry, mikedgolf40505, but when businesses use the term "private" company, it doesn't mean the company can operate in a shroud of secrecy. Every state in the nation requires that to have a business license, you must disclose the method of your income generation to the state, to the IRS, and sometimes down to the city and county levels. Those files are all a matter of public record. Now, obviously this differs somewhat from having a trade secret or other proprietary or specific methods of operation that are kept undisclosed--that's not what's being discussed. FB isn't even the one suggesting a pay-for service--the writer is just using that idea as a hook for the article. The point here is what can FB do to sustain itself for the long-term, and make itself a viable investment should the company make an IPO.
by DJInBoise April 17, 2009 12:32 PM PDT
Maybe those who aren't willing to pay a fee should try running a business for free. Possible or impossible?
Reply to this comment
by gggg sssss April 17, 2009 3:10 PM PDT
The auto companies are working on it.
by synthetikz April 17, 2009 8:43 PM PDT
It's not our job to empathize with the people who run businessess. Our jobs as consumers is to decide whether the product/service is worth the price being offered. Personally, i wouldn't pay a penny for a social networking website of any sort. They need to figure out a way to make their website profitable just like myspace has. I mean... who's fault is it if one of the highest traffic websites in the world can't manage to monetize their business model and make a profit?
by fooldog01 April 19, 2009 11:12 AM PDT
Major TV networks? Radio stations? They do it the same way Facebook has been doing it for years. Advertising. The concept isn't even close to being new.
by tcr071 April 19, 2009 10:23 PM PDT
Wow. I didn't realize facebook charged $0 for ad space. No wonder they need more money!
by Renegade Knight April 20, 2009 8:07 AM PDT
It's simple economics. We have less money than needs. Thus we pick and choose what we spend on. The Facebook marketing team (and they have one) know this and thus need to look at the options.
by signal7svr April 17, 2009 12:34 PM PDT
Hmm, pay Facebook to own my stuff??? yeah right. Next, you'll be asking how much I'd be willing to pay Google to track my every move...
Reply to this comment
by awild1 April 17, 2009 2:55 PM PDT
Agreed, they not only own your stuff but your life too! I should start charging them for all the hours I put in at the office!
by junk11111111 April 17, 2009 3:05 PM PDT
re: "Next, you'll be asking how much I'd be willing to pay Google to track my every move..."

Uh, too late. Google knows everything you do online.

Seriously, why more people aren't concerned about this is beyond me.
by blusky08 April 18, 2009 6:50 AM PDT
Truly, these types of sites are detrimental to our established norms of privacy. They break down the line between private and public, and sooner or later people are going to lament this.
by stigmattaman April 17, 2009 12:37 PM PDT
I'd say maybe the freemium model. Free basic access, $10 paid a year for unlimited photo and video uploads, maybe video/voice chat capabilities. Start utilizing the user data better to sell for advertisers and I think they'll be okay.

I'm pulling for Facebook, and I think there's a lot of hatred for Zucker that is purely based on envy. With that said, it may be time for him to bring in a real businessman to help monetize, like Google did by bringing in Schmidt.
Reply to this comment
by Inconnux April 17, 2009 9:53 PM PDT
hatred for Zucker is based on his arrogance, I can't wait for his crappy site to disappear
by bonesbautista April 17, 2009 12:39 PM PDT
You need to include a poll item that allows people that couldn't care less to vote for "I could care less - I don't use Facebook."
Reply to this comment
by Cephalgia April 17, 2009 5:51 PM PDT
Then why read the article??
by carguy622 April 21, 2009 8:05 AM PDT
Why not read the article? There are plenty of things I read about that I don't do, or probably ever would experience. It's called educating one's self.
by wangbang April 17, 2009 12:40 PM PDT
DJinBoise--the flip side of that question is how many businesses provide absolutely nothing of value and expect people to pay for it?
Reply to this comment
by black_burn April 17, 2009 5:41 PM PDT
The financial sector.
by jeroneanderson April 17, 2009 12:40 PM PDT
Facebook used to be nice when it was college only. Then came the stalker feeds and the excessive ads and it became cluttered with ugly widgets and very commonplace. I have no interest in paying anything to them unless their service gets back to its roots. I think however we are better off without it; if it loses money even with all the ads, maybe it is time to let the economics of it put it out of its misery.
Reply to this comment
by sting7k April 20, 2009 8:10 AM PDT
Exactly, when it was college only and limited it was better. I think it's gotten too big now for it's own good. It's more annoying and a chore to deal with now. Especially with the mundane status updates "So-and-so is walking downstairs, now I'm at the fridge".
by zizzybaloobah April 17, 2009 12:40 PM PDT
I'd be willing to pay a small fee (the $10 suggested would be fair), but in return they'd have to allow me *a lot* more ways to block the stuff I don't care to see (including ads, and also without having to block the person or application in its entirety)
Reply to this comment
by Renegade Knight April 20, 2009 8:04 AM PDT
True.
by ChuckRey April 17, 2009 12:48 PM PDT
Charging anything will lost customers. I think the website is already un-user-friendly enough that its going to lose customers when another viable source (i.e. Google) gets their social network together (like Google's Orkut in South America).
Reply to this comment
by checodaman April 17, 2009 12:53 PM PDT
Id do a one-time annual fee of up to $20 probably. I'm a 24 year old professional with disposable income so it seems like $20 for a year of anything is cheap. Heck, if a college kid complains lets put it this way, its $1.66 a month at $20/year. ONE DOLLAR AND SIXTY-SIX CENTS, how about you eat one less bag of doritos and youre golden.
Reply to this comment
by Benquo October 27, 2009 9:19 AM PDT
They aren't going to ask for $1.66 at a time. They will ask for 10, 15 or however much. Many FB users are not professionals with disposable income, but working class who are struggling in this recession. $20 buys a lot of bread and butter, and in my case, half my internet bill.
by wratbatblue April 17, 2009 12:54 PM PDT
Nope. Rarely use it now. Wouldn't use it at all for a fee. When news on the Web begins costing money, I'll pay for that. Facebook? Meh.
Reply to this comment
by misterbrowne April 17, 2009 12:56 PM PDT
I'm on facebook because I have a network of friends. If they were to charge, a percentage of that network would desert. Facebook would then have less value, and we'd see a vicious circle. I don't think there's any way they're stupid enough to do it.

Playing with Scrabble on the iPhone opened my eyes to the potential of a well-managed Facebook (you can play games with your facebook pals basically). If you have the established default social network why the hell would you want to try and get a revenue stream from the one source that has the power to bring you down i.e. the user base?
Reply to this comment
by sfpeter April 17, 2009 1:03 PM PDT
the only way this might work is if they continue to have a free basic account, that is not stripped down in features to the point of being unusable. For example, if you have less than 100 friends, use less than 10 applications, post 3 or less status updates a week, have uploaded less than 50 photos, etc, your account is free. If you want to go over any of these limits, you have to pay $10 to $15 a year. The question is will that bring in enough revenue to take Facebook to profitability.
Asking users for a credit card when signing up for a FB account would spell the end of Facebook, but pulling some money out of all those power users probably won't be too hard. Then again, it's possible that the people who use Facebook the most (students etc) have the least amount of money to spend.
Reply to this comment
by nSeika April 17, 2009 4:53 PM PDT
I'm hoping they stripped down the use of apps for free accounts. That would be great news, less junk in the stream.
by farahmcasia April 17, 2009 7:06 PM PDT
I absolutely agree! This is the most logical solution yet.
by Stan_the_Engineer April 17, 2009 1:04 PM PDT
I started using facebook when it first came out and i still use it today to keep up with old friends and find their updated info. It is a powerful tool in that way. I perdonally do not need all the gagets and games. But when you have an information database with so many friends from school its hard to say its not needed even if you dont use it that much anymore.

But I do miss the good old days of plain jane facebook and when it wasnt full of random people like myspace. and i still would rather not have to pay for something especially since ive been using it for so long for free.
Reply to this comment
by Shibusuke April 17, 2009 1:08 PM PDT
I believe that valuing the service at $1 per month is fair, but personally, I think I would resent having to pay, especially since it's been free for so long. It would also place Facebook at a disadvantage to the other, free social networking sites, so I doubt it'll happen. I do hope that Facebook comes up with a decent business model though, because the level and ease of connection that it provides (that's how I logged in to post this!) is certainly not worthless.
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About Fully Equipped

Executive Editor David Carnoy has been covering electronics for CNET since 2000, arriving at the company just as "that whole Internet bust thing" happened. Early on, he launched CNET's cell phone coverage, earning him the nickname "Wireless Dave," then moved on to bigger and broader things. Hunkered down in New York City, he oversees CNET's Home and Hardware reviews, which includes all things related to home theater, PC, and digital imaging. Fully Equipped covers the gamut of gadgets and gizmos and, to keep things lively, Carnoy likes to alternate between writing useful, advice-oriented pieces or thought-provoking columns with inflammatory headlines designed to elicit commentary from readers. Fully Equipped is the longest continuously running column on CNET.com.

For older columns, read the Fully Equipped archive (2002-2008).

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