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May 29, 2009 9:31 AM PDT

Color-screen Kindle is years off, says Bezos

by David Carnoy

Fujitsu's FLEPia offers color, but it costs $1,000.

(Credit: Fujitsu)

Those of you holding out for a color version of the Kindle may be disappointed to learn that Amazon CEO Jeff Bezos is telling the world it won't be arriving anytime soon. In fact, a color-screened Kindle is "multiple years" away, he said Thursday, adding: "I've seen the color displays in the laboratory, and I can assure you they're not ready for prime time."

We weren't expecting a color-screened Kindle in the near future, particularly one that anyone can afford (Fujitsu has just launched the FLEPia color e-book reader in Japan, but it costs $1,000). That said, I strongly suspect we'll see color-screened e-book readers very soon that don't use E-ink technology. Manufacturers could simply go with an advanced touch-screen LCD. Apple's rumored netbook/jumbo iTouch would fall into this camp. And we suspect cheaper, sub-$300 versions will turn up if the whole e-book trend remains hot.

Whether they'll be any good is another story. The downside to backlit LCDs is that cause eyestrain and arguably aren't ideal for reading (and they tend to get washed out in direct sunlight). But by the same token, a lot of people spend much of the day staring at an LCD monitor, so a model that was easier on the eyes would probably be tolerated for the right price, especially if you consider an LCD has no problem displaying video and Flash animations. (E-ink currently can't do moving images).

What do you guys think? Will color e-book readers of the future use E-ink or shift to another technology?

Source: AFP via Gizmodo

Hunkered down in New York City, Executive Editor David Carnoy covers the gamut of gadgets and writes his Fully Equipped column, which carries the tag line "The electronics you lust for." He's also the author of "Knife Music," a novel. E-mail David. Follow David on Twitter.
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by beatipauperispiritu May 29, 2009 9:58 AM PDT
eInk is not the key. You need a bistable display to get the battery life for reading. eInk is one of them, but there could be others. Making it through the week without recharging has been the break-through feature of the current eReaders. Maybe LCD can get there, but it is not clear how.

When you take a technology like eInk and introduce color, the colors look quite washed out like in the picture above. That's because you can only have two states per pixel and shades in between - like red or white - but not three, like red or white or black, or better 3 colors plus black plus white per pixel. The binary "pixel on/off" approach just doesn't work as well for reflective displays.
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by HappyPike May 29, 2009 12:51 PM PDT
It's not just eyestrain. E-ink screen also uses much less power when you read, since you only use power when you turn a page.

That's main reason why companies chose not to sue regular LCD screen for ebook readers.
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by boeush May 29, 2009 12:55 PM PDT
Perhaps a combination of OLED and e-paper would be the happy medium. Suppose each pixel combined one black/white e-paper dot, and one RGB OLED triplet: so each screen pixel is made of 4 dots arranged in a square, or if the OLED layer is transparent, maybe the OLED triplet can be overlaid (laminated over) the e-paper dot.

The black/white dots can be used to efficiently display text while reducing eye-strain; the RGB OLED pixels can be turned on and used when there's need to display a color picture or a video (in which case, the associated e-paper dot would be set to black...)

Feel free to quote me on the patent ;-)
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by tipoo_ May 29, 2009 1:04 PM PDT
I prefer lower cost over colour screens... I mean, the purpose of an e-book reader is to read books, is it not?
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by david_arb May 29, 2009 5:24 PM PDT
Pixel Qi is doing just this. In fact, they have their first displays just out of the fab. You can read the stuff at their site but essentially they are made in standard LCD fabs so they will be very cheap and their first model is completely pin compatible with current LCD screens. They took it and just attached it to a standard Netbook. The thing is, they have both a ePaper mode and a full color/full video mode. And they are daylight readable sans backlight like e-Ink. Also, overlaying a touch sensor is straightforward if you want a touchscreen.

As they say, the expect to be in both netbooks and e-readers by as early as Q4 this year.

You can see some early pictures on their blog.

http://www.pixelqi.com/blog1/
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by paulimusmaximus May 29, 2009 6:13 PM PDT
What purpose would a color one serve, except you could read newspapers and magazines on it in color. e-ink is easy to read, I wouldn't settle for anything less easy on the eyes since I would be going to use it to read. I'd take a black and white easy to read e-ink over a harder to read color display anyday even if they were the same price. Even if the color was cheaper in fact.
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by Zarland May 29, 2009 6:20 PM PDT
If there is money in it, they will find a way around eventually.

A Black and White eReaders only attracts gadget enthusiasts, a color eReader that is soothing to the eye can change the entire publication world.
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by LucidGoldfish May 31, 2009 9:42 PM PDT
I completely disagree. I wait tables at Logan Airport in Boston. I can tell you I see hundreds of people with e-ink readers, primarily the kindle. The people that are using them vary in age and sex. I have served 80 year old women reading off of these. I can tell you they were not "gadget enthusiasts". They were/are reader enthusiasts. People who love to read books, and newspapers. As it is you can already subscribe to many newspapers this way, the format is a little different than your typical newspaper, you have to utilize the table of contents more, but it is still the paper.

Looking at the printed word on the kindle is indistingustiable from looking at printed word on paper. This coupled with the fact that you can carry hundreds of books with you, it having an integrated dictionary, and if you buy alot of books, it is cheaper in the long run to have an e-reader is why people are buying them. Not because they are gadget enthusiasts.

I will agree that a color e-ink reader will change the world, but the black and white ones already are.

Unless another technology is developed that is JUST as comfortable to read on for long hours as classic paper, e-ink is the only way to go. People that tout the e-books on iphones or netbooks, are really the gadget nuts. Chances are many of these people saying that is the way to go don't actually read that many books.

E-ink all the way, Baby!
by thedamascene May 29, 2009 11:45 PM PDT
Another thing to consider would be OLED technology. Within the next few years that is bound to cost less to produce. It would also provide the user with a bright vivid display that is resilient to sunlight, but doesn't strain the eyes with prolonged exposure.
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by foldsomething May 30, 2009 3:55 AM PDT
Really good ideas listed here... with the latest announcements about the Zune HD's OLED screen and rumors about the new iPhone or possibly Mac tablet having an OLED screen, I'll bet OLED is the next step for eBook readers. OLED will provide better battery life than LCD and you can read it in sunlight.

The bigger question for me, will there still be a market for designated ebook readers by the time e-ink does color well? If something like the Mac Tablet comes out or you get net books with flip/touch screens, will companies like Sony and Amazon be able to sell a color ebook reader unless they significantly drop the price or add a lot of functionality?

Personally as a teacher, I hope that ebook only devices stick around because they'd be great in the classroom without all the distractions of something like an iPhone or a netbook/laptop... of course color, better annotation functionality and lower cost would be a must.
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by lotuskitten22 May 30, 2009 7:03 AM PDT
Personally I don't care about a color eReader. My Kindle 2 does everything I want it to. It hold all of my college textbooks and displays them beautifully at a fraction of the cost! In addition it holds all the books I can dream about reading. I never thought I would be such a die hard fan of the eBook revolution but I am a 100% convert!
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by tvleavitt May 30, 2009 3:10 PM PDT
... as someone who reads tons of comic books and graphic novels (as well as Sports Illustrated), the argument for color is compelling. I also think a color e-Reader would transform (save?) the publishing business. I wouldn't mind paying the $60+ I currently pay for my print SI subscription, for a digital edition, if it were accessible in a convenient form factor (not on my desktop or laptop) and in full color.
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by isreallawrence May 31, 2009 10:06 AM PDT
amen to that
by Firehazel July 16, 2009 7:03 PM PDT
i agree. but i thought there was a technology that was like eink but color?
by earonesty May 31, 2009 7:09 PM PDT
eInk has incredibly low battery usage because there is no signal to maintain the screen's state. That is, it only requires power to turn the page, not to read it. Thus the battery life for an eInk book is ten times that of any laptop. In addition, eInk's readability is unparalleled. I don't own a kindle, but I was lucky enough to try one out... there is no comparison to LCD. eInk, or something similar, is absolutely a requirement for a true book reader that encroaches on reading enthusiasts and academics. For textbooks and children's books, color is useful, but until then people who care about reading will be satisfied with black and white.
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by RealOptimist June 1, 2009 5:20 AM PDT
Um...anyone ever heard of IMOD? It's a Qualcomm technology that is bistable. Excellent color reproduction, very low power consumption, vivid video due to a faster refresh rate than LCD, and already available in some avante garde gadgets. It uses a bit more power than e-Ink, is as glorious as OLED, and far less eye strain than LCD/LED. Oh, and you can manufacture IMOD displays in *current* factories without having to extensively re-tool assembly lines or use exotic or hard-to-find materials.

Recap: Low power, great aesthetics, high readability, currently producible, green technology.

Case closed. Now, let's work on retooling those assembly lines and begin the ubiquity!
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by denkars July 20, 2009 6:18 AM PDT
I don't think many people will be happy to pay around 1000$ just to read e-books. I really wonder why e-book readers are so costly? LCD shouldn't be a problem (for me at least). I think it's not really worth to buy e-book reader, I would go for whole laptop in the same price range :)
So, NO to elink for now...

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About Fully Equipped

Executive Editor David Carnoy has been covering electronics for CNET since 2000, arriving at the company just as "that whole Internet bust thing" happened. Early on, he launched CNET's cell phone coverage, earning him the nickname "Wireless Dave," then moved on to bigger and broader things. Hunkered down in New York City, he oversees CNET's Home and Hardware reviews, which includes all things related to home theater, PC, and digital imaging. Fully Equipped covers the gamut of gadgets and gizmos and, to keep things lively, Carnoy likes to alternate between writing useful, advice-oriented pieces or thought-provoking columns with inflammatory headlines designed to elicit commentary from readers. Fully Equipped is the longest continuously running column on CNET.com.

For older columns, read the Fully Equipped archive (2002-2008).

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