December 7, 2007 12:00 AM PST

Apple increases iPhone purchase limit to 5

Apple has now increased the number of iPhones users can purchase through the online Apple Store to five from two, presumably in anticipation of holiday sales.

We previously reported that Apple was limiting iPhone purchases to two per customer, stopped accepting cash and gift certificates for iPhones, and apparently tracking how many iPhones each customer is purchasing.

Some users were getting around this problem by simply creating new accounts with the online Apple Store (which apparently will allow usage of the same credit card).

Other users were asked to sign a "no resell" form in order to purchase more than two iPhones.

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