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July 15, 2008 12:00 AM PDT

Bloomberg's iPhone app: Apple's "Stocks" on steroids

by Ben Wilson

The world of finance is sober, serious business, ever more so in a struggling through economy. Bloomberg's freeware application for the iPhone and iPod Touch gives information-seekers a clear view of the moment with financial headlines, a ticker finder, and a fleshed-out index of world markets.

An appealing dark-themed application, Bloomberg contains a read-only newsfeed and statistics on various exchanges in global markets. Highs, lows, and a graph of yearlong performance are displayed for each exchange--further charts and tables are available for industry and stock movers.

To discover individual stock performance, users simply enter the company name into the stock finder, which also keeps a short-term history of your past queries. Even better, entering stocks and your share holdings into the My Stocks folder creates a personalized portfolio you can watch for daily fluctuation.

Originally posted by Jessica Dolcourt at The Daily Download.

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Add a Comment (Log in or register) (5 Comments)
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by JLNathan July 15, 2008 11:42 AM PDT
you can also rotate the iPhone to get a fullscreen graph of the stock you are viewing
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by William Robinson July 15, 2008 12:56 PM PDT
Delayed quotes. Not much use to a trader. Go to Google Finance and get real time quotes.
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by linepin July 16, 2008 6:28 AM PDT
Timely quotes to traders will be supplied on the iPhone. If the brokerage doesn't support the iPhone , well they can sit with Verizon and watch customer migration to those that do. This is the future. Didn't mean to startle you.
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by jhovudu1 July 16, 2008 1:29 PM PDT
You can also get real-time quotes from cnbc.com. They have a mobile site designed for cell-phones. But if you're a serious trader, you shouldn't be relying on your cell phone for quotes.
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by jhovudu1 July 16, 2008 1:32 PM PDT
Also, in the Bloomberg app, trying to add a new stock to the "My Stocks" tab crashes the app and brings you back to the home-screen. At least that's the case with iPhone 3G.
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