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August 7, 2008 12:00 AM PDT

White Apple Logo Screen of Death Stops iPhones in Their Tracks

by Ben Wilson

Apple's Discussion boards are buzzing with a huge problem affecting many users of iPhone OS 2.0 and 2.0.1. People are starting to call it: "White Apple Logo Screen of Death."

The problem manifests itself during an app install or update. During either process something interrupts the iPhone and/or iTunes from completing the task. Then the iPhone spontaneously reboots. The screen goes dark, comes back on, displays the Apple Logo, and at some point the iPhone boots and it's file system mounts. The file system mounting is noted by two short vibrations, beeps or both. The phone actually appears in iTunes and if you have an App on your Mac like Phoneview - you can actually browse the iPhone's media. iTunes will also display the "beachball" and stop responding. iTunes usually has to be force quit in order to get it to respond by relaunching it. The iPhone unfortunately never boots past the Apple Logo. Most users panic at this point considering the iPhone to be "bricked. "

Many people are encountering this problem regardless of whether or not the install or update is being done on the iPhone itself or from iTunes. There simply is no rhyme or reason to it and it's not the fault of any particular App. The worst part is that since some people think their iPhones are "bricked" they return it to the Apple Store. However, replacement phones exhibit the same problem.

If you fall victim to this bug, you have to perform a complete restore on the iPhone. This is a process that can take hours because of inordinately lengthy backup and sync times. Rest assured that usually your iPhone is not "bricked" only stuck in some kind of endless loop. In order to break this loop you need to do a factory restore of the iPhone.

A factory restore is accomplished by pressing and holding Sleep/Wake and Home until the iPhone resets. When the Apple logo appears release Sleep/Wake, but do not release Home until you see the prompt to connect the iPhone to iTunes. You then have to restore the iPhone's firmware, all your settings, all your media, and all your Apps. During this process you are offered an attempt to recover your iPhone from a backup. Unfortunately, backups are just as bug ridden and very unreliable. Users may encounter an error message indicating that a previously valid backup is corrupt.

Our recommendation is as such: Perform app updates singly and do not use the "Update All" feature, and don't perform any other tasks on your iPhone while the update process is taking place.

Requests for comments from Apple Retail and Apple public releations went unanswered at press time.

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Add a Comment (Log in or register) Showing 1 of 3 pages (53 Comments)
by digiprod--2008 August 7, 2008 8:28 AM PDT
Thanks for writing this. I will add to the description you wrote here that sometimes a third party apps will sometimes just quit, then all of the third party apps will quit. Restarts and hard resets will not allow them to run anymore. When this happens even reinstalling them does not help and a restore of the iPhone is needed.

Worse yet I have had an app quit that reboots the iPhone leaving you with the white Apple logo of death and nothing else can fix this but a total restore.

I point this out as the bugs are not limited to installing and updating apps.

iTunes 7.7.1 also has a serious bug where it creates a new file with an incremented number every time you update an app. You are soon left with many copies of the same app in the Mobile Applications folder filling your hard drive. iTunes seems to never know when you need or don't need app updates and sometimes offers 5 or 6 copies of the same app when you check for updates. If you download these the above problem of re-creating instead of overwrite app files becomes even worse.

I have had my iPhone 3G freeze on the Apple logo needing a restore 26 times.
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by daniel4510_dotmac August 7, 2008 8:49 AM PDT
This is exactly what happened to me, after which, following a lengthy restore, my iPhone lost the ability to connect to any WiFi network.
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by macraptor August 7, 2008 8:58 AM PDT
OK, I am on my third iPhone, and while the first replacement was needed for a "bad" iPhone (not even the Genius Bar could break the loop to get it to reconnect to iTunes), second and third iPhones (Black 16 GB versions) have gone down this path. I have two other 8GB iPhones that have not had any problems, but are more lightly used than my 16GB. I have, since 11 July, restored my iPhone 11 times! Until this afternoon, I thought update 2.0.1 had fixed it. I was so wrong.

Worryingly, today's crash occurred without any Apps loading or updating at all. After hours of normal use of inbuilt and App-store apps, and a few phone calls, I turned my phone off (it interferes with the email on my MPB if I leave it on) in perfect working order. Four hours later, I turned it on, and instead of the usual 40 seconds to PIN input, it took about two minutes. A check of iPod function revealed "the usual" frozen iPod screen saying I had no music or content on the phone. 10 seconds on the Home button to break back to the Home screen.

All the Apple native apps worked, but all added apps (even Remote, by Apple) started, flashed screen, and returned to home screen.

Attached to iTunes, the same problem as before. iTunes showed all the music and podcasts and photos as being on my phone, but the iPhone showed none of them.

WORSE, I had a good working backup from just an hour before the crash, so I thought I'd just restore that. But when the iPhone was hooked up to iTunes it started an automatic backup of the corrupted iPhone which WIPED my morning backup immediately.

And, yes, the only answer that has worked is to do a RESTORE as a NEW iPhone. With hours of waiting and extra work of perpetually re-establishing preferences and accounts.

I love the iPhone when it does work. But conservatively this love has cost me 30 hours of sleep and work and family life in under a month just to keep it functioning.

The last advice of the Sydney AppleStore genius bar guy? "It will be fine if you just don't load any Apps on it from the App Store. Just keep it running with the inbuilt apps."

I feel like I've paid quite a price for being an alpha-tester.
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by ajxharg August 7, 2008 9:49 AM PDT
I had the same happen to me quite a number of times. I was in an O2 store and asked if many people had returned phones with these issues and was told no. On that basis I asked for an exchange as either it is only some phones that are affected or they are lying about the number of returns they are having in which case I have a new phone. The phone also had come with cracks under the glass that I didn't realise where cracks until I saw my girlfriends new phone. The new phone arrived and the home button didn't work but stability was much better. I am now waiting for my third phone.
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by unsungsong August 7, 2008 10:12 AM PDT
After having my original generation iPhone for just over a year, I had never had to do a full restore until version 2.0 software. Since then, I had this problem 5 DIFFERENT TIMES and had to do a lengthy full restore process, the last one took OVER 3 HOURS to complete. Please also be aware that when the iPhone is restoring, you may get an Activation error that it cannot find the signal, but this corrected itself as the restore cycle continued. Since 2.01 I have NOT had this problem so hopefully it is one of the many non-desrcript "bug fixes".
I was beginning to think Apple purposely wrote some code to have this happen to first generation iPhones so that users would opt to upgrade to iPhone 2.0!
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by staarr54 August 7, 2008 10:30 AM PDT
This has happened to me several times. At first, I went nuts, ran to the Apple store and they did a complete restore. Since the first time, it's happened several more times, mostly when downloading aps. It locks up for sure. However, I don't panic anymore. My "work around" is this. Disconnect the iphone from ALL chargers....computers, wall outlets, etc. Just let the battery run completely down. Which is does in about 2 to 3 hrs. When it has completely run down, plug in the battery charger and "reboot". Bingo.........you are up and running again. But.........this is a pain and Apple really needs to deal with this issue.
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by jbenninghoff August 7, 2008 10:33 AM PDT
I have managed to get into the Apple-logo-loop 3 times now, and fortunately was able to restore from backup each time. Here's my advice based on my experiences:

1. Always install applications using iTunes. Every time I looped my iPhone, I was installing an App from the iPhone. The first two were updates, but the third was a brand new application (via 3G). So far, I have never caused a loop by installing with iTunes. Always installing with iTunes also means that you can restore your phone right away if you get looped.

2. Always run a backup before installing or updating applications. Usually this means just plugging in your phone and letting the backup complete ... however long it takes. ;)

3. Some applications just don't install properly. Installing with iTunes will generate an error saying the App wasn't installed. On 2.0, the solution is to delete the app (yes, you lose the data) and reinstall. Now that I'm on the 2.0.1 firmware, the app installs but all data is lost. If the data was critical, your only option is to restore from backup (hence #2).

4. If you loop your device, and you have a lot of applications, restore will take a *really* long time. I have 60+ apps and a full restore took over 3 hours (about 3x full backup time). The restore will appear to halt at 90%, but is still running - if you interrupt it part-way your applications won't all be there. When the restore is complete, you'll get all your SMS, app settings & data, etc, but any synced data (movies, music, photos, contacts, etc.) will have to be re-synced after the restore.

(Optional) I also always run a backup after installing apps - either by disconnecting and reconnecting, or by control-click-iPhone "Backup." Always let backups complete; when you add or change apps, they will take longer, but if you cancel, you risk corrupting the backup.

For those who say that we should expect this from new software - I respectfully disagree. Certainly, Apple will fix these issues, but the software was also delivered prematurely and/or insufficiently tested. The whole point of the App Store was to prevent crashes - the app update process should be failsafe, and it's not.

Overall, I am very happy with my iPhone 3G and hope Apple will deliver fixes to these issues soon.
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by mgarc1125 August 7, 2008 10:38 AM PDT
Yeah, I had something similar when I tried to update to 2.01 but the only difference is that my phone wouldnt even retstore. I went to the apple store and they said that this bug sometimes cant be resolved on PCs and must be restored on a Mac. So they restored it on a Mac and now it works fine but still, 2.01 doesnt seem to be worth it because its still really buggy.
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by Kenny Cark August 7, 2008 10:45 AM PDT
5 iPhones... 3G repalced within 72 hours of purchase for this problem. The guy sitting at the Genius bar next to me, there for the same problem "Apple screen of death" too many restores to count. All my posts deleted off of Apple discussions...Apple may be refunding all my money for the 5 iPhones I've purchased over the last year! They will not bite the bullet like Microsoft did and repost/give the option of going back to version 1.1.4. Microsoft, Motorola, Samsung, and Blackberry's marketing department should jump on this issue and do a few commercials just to give Apple a taste of what it's like!

iPhone 2.0=Windows Vista

iPhone...It's not for business!
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by Yelsmek August 7, 2008 10:52 AM PDT
I've experienced this. What appears to happen is that the OS takes far longer to boot than normal. All I've had to do is have patience and wait for the login screen shortly after the two vibrations. This can take 3-5 minutes (I didn't time it, but time passed very slowly). My impatience sometimes lead me to believe that the iPhone was bricked and to force another restart. However, after the first, long, really long, incredibly long reboot, the iPhone seems to boot normally. Just be patient!
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by rhoff_dotmac August 7, 2008 10:53 AM PDT
I had this happen to me just yesterday. I did not have to do a lengthy restore. I held the top sleep button in for a lengthy time about a minute and it eventually restarted. After the restart it went back to installing the app, (which seems to be taking longer and longer to complete). It has been working fine since.
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by Yelsmek August 7, 2008 11:01 AM PDT
P.S. My comments shouldn't be construed to mean that the cause of this long reboot isn't because of corruption or other problems. It may be and probably is a good idea to restore the iPhone firmware ? but it isn't absolutely necessary. All I'm saying is that the iPhone will (usually?) reboot and be usable.
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by jberk17 August 7, 2008 11:06 AM PDT
I have been experiencing the "Apple Logo Screen of Death" for awhile now (23 restores and counting) on my three week old 16gig 3G. I was hoping the 2.0.1 update would fix the problem but it hasn't. My phone still freezes whenever I go to download or update an app, My patience with Apple to get this problem corrected is really wearing thin.
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by moodyryan11 August 7, 2008 11:10 AM PDT
i have the same ongoing problem for the last 7 days!!!! i replaced my first 3g iphone after i contacted Apple! the issue never stopped! i keep resetting my iphone but it does freeze in the process of adding the applications! Somehow, i have a feeling this might be an itunes bug that needs to be fixed! i tried installing the apps one by one , few times, but sadly, it is not working properly!
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by moodyryan11 August 7, 2008 11:11 AM PDT
and for the record, i am using a Mac to restore !
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by bdf74 August 7, 2008 11:19 AM PDT
Happens to me too. And it's happening everywhere in the world: I've seen people reporting this from the United States, from Japan, from Ireland, from Italy...

And I still haven't found any website writing about this. Is everyone scared about Apple reactions?

What a mess, Apple. After MobileMe, this. What a mess.
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by ruxpin_dotmac August 7, 2008 12:26 PM PDT
Yes, it's hard not to be a conspiracy theorist when all of our year-old iPhones are bricking just as the shiny new 3G models arrive!

I have encountered this repeatedly with my original model iPhone since updating to 2.0 (and now 2.01). Once a freeze occurs, the only way to get past the Apple logo screen is a factory restore. Curiously on my device the factory restore screen refuses to pop up unless I'm connected via USB to the Mac. If the iPhone is not connected to the computer, it will never go to the restore screen, just keep rebooting and freezing up.

And then (once you get to the restore screen on the device and in iTunes) you're in for a nightmarish restoration process 8-12 hours in total just to get back to a working iPhone again. (The 2.0 software has sped up the backup process for working phones, but sadly the same cannot be said for the restoration process when you brick your iPhone). And then, half the time iTunes reports that backups are corrupt and can't be used. The other half of the time the backup is restored. Yet after the agony of finally getting everything working again, it is a crapshoot: it could be 36 hours, or it could be 20 minutes, but the Apple logo screen is going to come back again and haunt you. Guaranteed.

I've found several triggers for the issue on my device. The most reliable way to freeze up the unit is to try to update an existing application thru the iPhone rather than iTunes: 9 times out of 10 the device freezes midway through the installation process. Another canary in the coalmine is if applications crash once or twice in a row: you are headed to freeze-town quite soon whenever this occurs. You can delay the inevitable by shutting down and rebooting your iPhone when apps start to crash, but that will only put off the freeze up temporarily.

My year warranty fortunately has not expired, and after venting my frustration upon AppleCare, I am getting a replacement phone from Apple at no charge. I encourage anyone having this issue to contact Apple before their coverage expires.

I have no intention of trying to restore a backup to the new phone when I get it. I've been down that road before. Something is screwy in the software. Better to cut the cord and start from scratch I fear. I am setting my replacement phone up as a brand new iPhone and crossing my fingers.
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by fattychance August 7, 2008 1:55 PM PDT
so I wonder if they will refund my $29.95 "shipping and handling" fee on my ipod touch for this one.

This makes me mad.

I had a feeling it was software related and asked their technician if it was possible.

Oh no I was assured. Well guess what...I wasn't nuts. I just had it happen repeatedly.

Grrr.
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by fattychance August 7, 2008 1:55 PM PDT
By the way...I never had it happen until the recent itunes update.
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by keeter--2008 August 7, 2008 2:01 PM PDT
I have to had this problem but I think I may have fixed it. I'm wondering if many of those having this issue have a previous iPhone 1st gen that they are still syncing with the same account as their iPhone 3g. That was my case and I think there may be an issue here with having apps on both phones from the same account and how they are getting updated and kept in sync in iTunes. I noticed that I had a lot (5) of different versions of the same apps in the Mobile Applications folder where apps are stored. I'm assuming this occurs when you update an app but wondering why it doesn't replace the previous version. I think that might be part of the problem. What I've done is this.
1. Made backup of my Mobile Application folder found in your iTunes Music folder. Just in case there is an app that has been pulled that I won't be able to re-download. You can drop this app from the folder onto iTunes to add it back in this case.
2. In iTunes I deleted all apps that I had downloaded.
3. In the Mobile Applications folder I then deleted all those apps since they still show up in the folder.
4. I wanted to start clean so I did a restore of my iPhone at this point to the latest firmware but I didn't restore from backup and did a sync after the firmware was restored.
5. I have since downloaded about 15 of the apps that I previously had and since they don't charge for ones already bought I'm ok with that.
6. I am only using my iPhone 3g on that computer and my 1st gen iPhone on another for syncing and backing up.
Results:
Over the last three days I have synced every night and backed up the iphone with no problems. I have also downloaded 3 apps onto the iPhone and another 2 or so through iTunes. So far I have not had one problem and things seem to be good. I would recommend anyone else who has had these problems to follow this and see if it helps them.
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