iPhone 3.0: More hits than misses
A gaggle of tech journalists, analysts, and developers crowded into an auditorium at Apple's headquarters on Tuesday to hear the details of iPhone 3.0. As Scott Forstall, Apple's head of iPhone software development, promised, the update is a major one with a host of sorely needed features for application developers and consumers. Check out our slideshow of the iPhone OS 3.0 screenshots.
(Credit:
James Martin/CNET)
In all, Apple promises 100 new features with iPhone 3.0, including multimedia messaging and a landscape keyboard. Although Apple did not reveal all 100 additions on Tuesday--which leads me to wonder just what they'll count as a new feature (perhaps cut, copy, and paste will count as three)--the highlights were worth the trip to Cupertino, Calif.
Yes, a few hoped-for features are still missing, but iPhone 3.0 is more about what we got than what we didn't. Apple will release the update this summer. It will be free for iPhone 3G and iPhone Classic users, but iPod Touch users will pay $9.95.
What we got
Multimedia messaging
At long last, we have it. We figured that it was coming so it was at the top of our iPhone 3.0 Wish List. Yet I feel a little weird getting so excited about such a basic feature that almost every other cell phone has.
Also, it's very disappointing that iPhone Classic owners will not get MMS, even if they upgrade. Apparently, the original iPhone lacks the necessary radio to make MMS work. That, of course, leads me to the very pertinent question: why?
Landscape keyboard
Another feature that's long overdue. In addition to the
Safari browser, it now can be used in any application, including e-mail. Hallelujah.
Welcome copy and paste on the iPhone.
(Credit: James Martin/CNET)
Cut, copy, and paste
This was the first new application mentioned. It works across all applications, and you'll be able to use it with text (even in Web pages) and photos from the camera album. The interface looks intuitive and user-friendly, with the movable grab points and the shake to undo. But I wonder if you'll be able to copy images on Web pages and if you'll have access to the clipboard.
Judging from the audience reaction, this is one of the features that most excites users and developers. During the Q&A session at the end of the presentation, Forstall defended the long wait for the functionality by saying it's not obvious how to do (cut and paste) while taking into account security issues and making it work nicely with the touch interface. Although there must be some measure of truth to that explanation, I'd say it was more of a matter of Apple figuring out how to do it in the way the company wanted.
Stereo Bluetooth
I wasn't expecting this one, but you'll have the opportunity to listen to music through wireless headphones. Of course, that leads me to wonder if an Apple wireless Bluetooth headset will be far behind. The bad news is that iPhone Classic users won't be able to add this feature, either.
Text messaging
In addition to text forwarding, which was on our wish list, you can delete individual messages in a chat thread. That's something I hadn't thought of before, but I welcome it. A resend button when texting would be nice as well, but I can live without it, for now.
Real-time turn-by-turn directions
The iPhone will become a full-fledged GPS device with iPhone 3.0, though in a roundabout sort of way. The feature won't be native, but it will come through apps.
Because of licensing issues, however, developers will need to supply their own maps rather than using the Google Maps on the phone. While that's not the best scenario, particularly because it suggests that you'll have to pay for such apps, it makes some sense, considering that the iPhone SDK prohibited apps with turn-by-turn directions in the past.
Forwarding meeting invites and contacts
Now the iPhone can really be a business device. There were needed additions indeed.
Spotlight will offer a full search feature.
(Credit: James Martin/CNET)
Full search
A new Spotlight feature will allow you to search your calendar, mail,
iPod library, notes, and contacts all at once. To access the feature, you need only to swipe your finger to the left from the main home screen. That's a huge improvement over the current situation, in which multiple paid apps search only single areas at once.
Stocks
You'll be able to get headlines for the tickers saved in your Stocks application. That's one feature I've thought about often, so I'm glad to see it. You'll also be able to see a chart in landscape mode, and you'll be able to get the stock price at any point on a chart.
Voice memo
This is another thing we should have seen a long time ago. Yes, there are existing apps that offer this functionality, but you shouldn't have to pay for an app to get it.
Peer-to-peer networking
Forstall used gaming as a likely use for this feature. It's definitely welcome, but it would be nice to send data files through Bluetooth without needing an app.
In-app purchases
Buying apps and game levels without going through the iTunes Store will be easier, but like the gum in a supermarket check-out line, I suspect that it will lead to a lot of impulse buying.
Push notification
This is also a good add, though I'd prefer it to be a native feature rather than driven by individual apps. I'd like to see one umbrella push system for all linked e-mail accounts. The functionality seems to be a bit scattered, as it's currently described.
Other additions
Forstall ran quickly through the remaining additions, which were displayed on a slide. They include syncing notes with your Mac, a shake-to-shuffle feature like on the iPod Nano and some Sony Ericsson phones, antiphishing technology and autofill for Safari, parental controls, and Wi-Fi auto log-in. They all sound promising, including the unexpected ability to access YouTube accounts right on the phone.
What did we miss?
As I mentioned earlier, the list of added features is much longer than the list of missing features. But for convenience's sake, here is a list of the features that I'd still like to see.
Tethering
Rumors persisted that we would see the ability to use the iPhone as a modem. Forstall said the Apple is ready to switch the feature on but that iPhone carriers around the world need to figure out how to support it.
Voice dialing
Yes, there are apps, but it should be a native feature.
Background processing
This is out because Forstall said it eats up to 80 percent of the iPhone's standby battery life. While I question whether it is really that bad, I'd rather not push it on a device that can barely last a day of heavy use.
Video recording
My guess is that Apple can't make it work to its satisfaction on the current camera. As for more camera features, it's still a mystery why we don't have them. But knowing Apple, I'm sure that the company is more interested in keeping things simple and user-friendly. If improving the camera is on the iPhone development list, I'd be that it's at the bottom. Still, plenty of VGA camera phones offer editing features.
Flash support
Forstall and his colleagues dogged this topic by saying they had no announcements "today." Perhaps that's a sign that it's coming down the road.
Kent German is a senior editor for cell phone reviews at CNET. When he's not testing the newest handsets on the market, he's blogging about cell phone news for Crave. In his On Call column, he answers reader questions and gives his take on the rapidly changing mobile industry. E-mail Kent.







That comment really makes no sense. MMS has been available long before the original iPhone ever came out. Your phone was outdated the day you bought it. It's ridiculous that you don't realize that!
To comment on a few of your "misses"....
Voice Dialing? Yeah - I know it's standard on a lot of phones these days, but I think Apple's plan of letting the App Store do a lot of the work - has worked well, and I have ran into a couple real nice Voice Dialers. And the Apps are never really unbelievably expensive - unlike WinMo or Palm - where you pay a lot more to get decent apps.
Tethering? They more than hinted at it. They said this will have it. Now it's up to the carriers to work out their plans. I imagine AT&T will release plans right around the time 3.0 goes live.
My thoughts... Video recording. I've read and seen that the iPhone CAN do it - on jailbroken phones. We should have it. If nothing else - give us a basic app, or open the API and let the Devs do the work again - they already have on jailbroken... let them do it on non-broken.
Flash - Would LOVE to see it. That and maybe - what is it? AJAX? There are some sites I can't view on my iPhone - and Flash is a big reason. I understand why they haven't yet (flash games and apps on the web that won't go through Apple, is what I've read and understand....)
But it's annoying - especially with SO many major sites using Flash in the basic build and layout of their sites! I've got one site I want to get to that I can't even enter - because they have a Flash intro. Dangit Apple and Adobe - let's get on this will ya???
Background Processes - Let's work on that battery power will ya? I'm still excited to see what the "Pre" is like - mostly because of the background apps, and the interconnectivity of everything. I think, and believe that you CAN offer this Apple. I know you can. :)
This leads then into the home screen pages. No customization really... I really like the new WinMo's screens. Had it on my Q, and loved it! My iPhone - as much as I LOVE it, still feels like old Palm to me. All icons, no menus. No front page with a BIG clock, upcoming appointments, notes, calls, texts... etc. Come on Apple. It's time. :)
Maybe next time you'll have better timing.
I love so much about my iPhone which works with all of my other Mac Products so well but the Mail app is just too clunky.
I like the execution of the Cut & Paste and now have a clearer understanding of why Push notifications had proven so difficult.
Flash support would be the final piece of the jigsaw - I certainly look forward to the next iteration of the iPhone as the Pre, Blackberry et al don't impress me much..
Other than that, I am really happy with the updates that have been presented so far.
I hate to say it but WinMo in all it's bugginess still provides the better smartphone experience. A zune phone may be the perfect marriage of smartphone and MP3 player.
http://i.gizmodo.com/5175391/how-to-enable-3g-tethering-in-your-iphone-30-now
Also, I agree that the iPhone is not ready for businesses quite yet. I disagree with trickyp03 that it has a "professional edge." Until it can get the push mailing right, I don't think it'll suited for business users, but again that might not be what Apple wants.
That said I went back to a Blackberry (Bold) which with all of its features (which RIM does an admittedly ****-poor job of touting) comes out of the box ready to go for business and messaging with a very strong 3G radio, SMS, MMS, camera flash, cut and paste, push e-mail and everything else that one shouldn't have to suffer without just feel a sense of belonging to cool.
Anyway that's my 2cents, coming from my obvious position as a marketer. - Fritz
I also think the Palm Pre may have prompted this jump ahead. They need to try and keep up with the competition. The more features they can get out the better.
This update opens up a lot of possibilites for developers, I can't wait to see what we get out of it.
You are acting very immature.. It seems as you expected your iPhone to have MMS in this update as well. Apple didn't just not let you have MMS so that you would buy a new phone, it was impossible to give you MMS. This is kind of like the 3G problem, if you take your sim card out of the iPhone you will see it has 3G capabilities, but the phone does not. MMSing takes a special server to send and the 1rst Gen iPhone does not have the capability to reach that server of AT&T.
So it has been your fault since day 1 that you are not getting MMS this summer.
First, if you are going to criticize at least spell it right - it's welch not welsh.
Second, immature? No. Whiny? Yes. I am in MMS angst because my timing was off by about six months, okay? Let me whine.
Third, I am not up on all the technospeak gizmoidizary but I do try to at least research something (like on CNET) before I buy. I distinctly remember reading the iPhone did not have MMS yet (operative word here). When the big 2.0 update buzz began there was much speculation about MMS capability and I don't remember reading anything that said the iPhone Classic was out of the mix. Selective reading on my part maybe? Possibly so...
Finally, let's be clear. I absolutely love my phone and will happily spend eternity unable to send a pic of my cat via text to my great-aunt in Hoboken before I will give it up.
Oh and you are naive if you don't realize that it's always about getting the consumer to buy the new phone. That's how they stay in business.
I agree that buying an app isn't ideal. For travellers the iPhone default of accessing Google Maps is not acceptable for treavellers. When travelling from the UK to Spain I would be looking at £3/MB on my carrier to access via data roaming the Google maps that other phone companies supply on their phone. So although paying for maps is not ideal, I will gladly do it.
1.) STILL no way of counting outgoing minutes. For something that is supposed to be primarily a PHONE (hence the word PHONE in iPhone), this is something I find hard to swallow. I've waited all this time for this update... and no, I'm not on AT&T so a minute counter is the only way I know how much I am spending.
2.) STILL no way of counting SMS, or the length of an SMS. I pay for each SMS so this is pretty important too.
Since 1 and 2 are both linked, is it too much to surmise that Apple simply don't want us to be able to control how much we're spending while using the phone?
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by rathaurbageria
June 19, 2009 12:11 PM PDT
- I just bought iPhone 3.0 for my iPod Touch 2G- IT IS HORRIBLE! my Ipod runs soooooooooo slowly! It also messed up the arrangement of apps. this is too much for the iPod to handle!
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