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March 17, 2009 4:49 PM PDT

iPhone 3.0: More hits than misses

by Kent German
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A gaggle of tech journalists, analysts, and developers crowded into an auditorium at Apple's headquarters on Tuesday to hear the details of iPhone 3.0. As Scott Forstall, Apple's head of iPhone software development, promised, the update is a major one with a host of sorely needed features for application developers and consumers. Check out our slideshow of the iPhone OS 3.0 screenshots.

(Credit: James Martin/CNET)

In all, Apple promises 100 new features with iPhone 3.0, including multimedia messaging and a landscape keyboard. Although Apple did not reveal all 100 additions on Tuesday--which leads me to wonder just what they'll count as a new feature (perhaps cut, copy, and paste will count as three)--the highlights were worth the trip to Cupertino, Calif.

Yes, a few hoped-for features are still missing, but iPhone 3.0 is more about what we got than what we didn't. Apple will release the update this summer. It will be free for iPhone 3G and iPhone Classic users, but iPod Touch users will pay $9.95.

What we got

Multimedia messaging
At long last, we have it. We figured that it was coming so it was at the top of our iPhone 3.0 Wish List. Yet I feel a little weird getting so excited about such a basic feature that almost every other cell phone has.

Also, it's very disappointing that iPhone Classic owners will not get MMS, even if they upgrade. Apparently, the original iPhone lacks the necessary radio to make MMS work. That, of course, leads me to the very pertinent question: why?

Landscape keyboard
Another feature that's long overdue. In addition to the Safari browser, it now can be used in any application, including e-mail. Hallelujah.

Welcome copy and paste on the iPhone.

(Credit: James Martin/CNET)

Cut, copy, and paste
This was the first new application mentioned. It works across all applications, and you'll be able to use it with text (even in Web pages) and photos from the camera album. The interface looks intuitive and user-friendly, with the movable grab points and the shake to undo. But I wonder if you'll be able to copy images on Web pages and if you'll have access to the clipboard.

Judging from the audience reaction, this is one of the features that most excites users and developers. During the Q&A session at the end of the presentation, Forstall defended the long wait for the functionality by saying it's not obvious how to do (cut and paste) while taking into account security issues and making it work nicely with the touch interface. Although there must be some measure of truth to that explanation, I'd say it was more of a matter of Apple figuring out how to do it in the way the company wanted.

Stereo Bluetooth
I wasn't expecting this one, but you'll have the opportunity to listen to music through wireless headphones. Of course, that leads me to wonder if an Apple wireless Bluetooth headset will be far behind. The bad news is that iPhone Classic users won't be able to add this feature, either.

Text messaging
In addition to text forwarding, which was on our wish list, you can delete individual messages in a chat thread. That's something I hadn't thought of before, but I welcome it. A resend button when texting would be nice as well, but I can live without it, for now.

Real-time turn-by-turn directions
The iPhone will become a full-fledged GPS device with iPhone 3.0, though in a roundabout sort of way. The feature won't be native, but it will come through apps.

Because of licensing issues, however, developers will need to supply their own maps rather than using the Google Maps on the phone. While that's not the best scenario, particularly because it suggests that you'll have to pay for such apps, it makes some sense, considering that the iPhone SDK prohibited apps with turn-by-turn directions in the past.

Forwarding meeting invites and contacts
Now the iPhone can really be a business device. There were needed additions indeed.

Spotlight will offer a full search feature.

(Credit: James Martin/CNET)

Full search
A new Spotlight feature will allow you to search your calendar, mail, iPod library, notes, and contacts all at once. To access the feature, you need only to swipe your finger to the left from the main home screen. That's a huge improvement over the current situation, in which multiple paid apps search only single areas at once.

Stocks
You'll be able to get headlines for the tickers saved in your Stocks application. That's one feature I've thought about often, so I'm glad to see it. You'll also be able to see a chart in landscape mode, and you'll be able to get the stock price at any point on a chart.

Voice memo
This is another thing we should have seen a long time ago. Yes, there are existing apps that offer this functionality, but you shouldn't have to pay for an app to get it.

Peer-to-peer networking
Forstall used gaming as a likely use for this feature. It's definitely welcome, but it would be nice to send data files through Bluetooth without needing an app.

In-app purchases
Buying apps and game levels without going through the iTunes Store will be easier, but like the gum in a supermarket check-out line, I suspect that it will lead to a lot of impulse buying.

Push notification
This is also a good add, though I'd prefer it to be a native feature rather than driven by individual apps. I'd like to see one umbrella push system for all linked e-mail accounts. The functionality seems to be a bit scattered, as it's currently described.

Other additions
Forstall ran quickly through the remaining additions, which were displayed on a slide. They include syncing notes with your Mac, a shake-to-shuffle feature like on the iPod Nano and some Sony Ericsson phones, antiphishing technology and autofill for Safari, parental controls, and Wi-Fi auto log-in. They all sound promising, including the unexpected ability to access YouTube accounts right on the phone.

What did we miss?

As I mentioned earlier, the list of added features is much longer than the list of missing features. But for convenience's sake, here is a list of the features that I'd still like to see.

Tethering
Rumors persisted that we would see the ability to use the iPhone as a modem. Forstall said the Apple is ready to switch the feature on but that iPhone carriers around the world need to figure out how to support it.

Voice dialing
Yes, there are apps, but it should be a native feature.

Background processing
This is out because Forstall said it eats up to 80 percent of the iPhone's standby battery life. While I question whether it is really that bad, I'd rather not push it on a device that can barely last a day of heavy use.

Video recording
My guess is that Apple can't make it work to its satisfaction on the current camera. As for more camera features, it's still a mystery why we don't have them. But knowing Apple, I'm sure that the company is more interested in keeping things simple and user-friendly. If improving the camera is on the iPhone development list, I'd be that it's at the bottom. Still, plenty of VGA camera phones offer editing features.

Flash support
Forstall and his colleagues dogged this topic by saying they had no announcements "today." Perhaps that's a sign that it's coming down the road.

Kent German is a senior editor for cell phone reviews at CNET. When he's not testing the newest handsets on the market, he's blogging about cell phone news for Crave. In his On Call column, he answers reader questions and gives his take on the rapidly changing mobile industry. E-mail Kent.
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Add a Comment (Log in or register) Showing 1 of 2 pages (27 Comments)
by indyraider4 March 18, 2009 7:21 PM PDT
I feel like apple took all of the complaints of the iphone 2.0 and tried to fix it, then throw in some sweets too, like stocks and voice memos etc. iPhone 3.0 is like a big band-aid for 2.0, and it is awesome!
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by klwelch March 18, 2009 8:33 PM PDT
I am extremely disappointed that my classic iPhone will not be able to have MMS. It basically outdates my phone that I've had just a little more than a year. Ridiculous...
Reply to this comment
by lordramses March 21, 2009 9:20 AM PDT
"It basically outdates my phone that I've had just a little more than a year. Ridiculous..."

That comment really makes no sense. MMS has been available long before the original iPhone ever came out. Your phone was outdated the day you bought it. It's ridiculous that you don't realize that!
by klwelch March 21, 2009 9:55 PM PDT
Wow...I do realize that MMS was available on other phones for quite awhile before the iPhone was introduced. I thought this was forum to comment on products - not people.
by JeffPom March 18, 2009 9:11 PM PDT
I too am disappointed the original iPhone won't have MMS (or stereo bluetooth) but I suppose I understand it. This is Apple's first, and only, foray into the phone market - and I still think they did an awesome job. Plus - look at the first iPod compared to today's iPod. I think we're just one or two new iPhones away from spectacular and game leading.

To comment on a few of your "misses"....

Voice Dialing? Yeah - I know it's standard on a lot of phones these days, but I think Apple's plan of letting the App Store do a lot of the work - has worked well, and I have ran into a couple real nice Voice Dialers. And the Apps are never really unbelievably expensive - unlike WinMo or Palm - where you pay a lot more to get decent apps.

Tethering? They more than hinted at it. They said this will have it. Now it's up to the carriers to work out their plans. I imagine AT&T will release plans right around the time 3.0 goes live.

My thoughts... Video recording. I've read and seen that the iPhone CAN do it - on jailbroken phones. We should have it. If nothing else - give us a basic app, or open the API and let the Devs do the work again - they already have on jailbroken... let them do it on non-broken.

Flash - Would LOVE to see it. That and maybe - what is it? AJAX? There are some sites I can't view on my iPhone - and Flash is a big reason. I understand why they haven't yet (flash games and apps on the web that won't go through Apple, is what I've read and understand....)

But it's annoying - especially with SO many major sites using Flash in the basic build and layout of their sites! I've got one site I want to get to that I can't even enter - because they have a Flash intro. Dangit Apple and Adobe - let's get on this will ya???

Background Processes - Let's work on that battery power will ya? I'm still excited to see what the "Pre" is like - mostly because of the background apps, and the interconnectivity of everything. I think, and believe that you CAN offer this Apple. I know you can. :)

This leads then into the home screen pages. No customization really... I really like the new WinMo's screens. Had it on my Q, and loved it! My iPhone - as much as I LOVE it, still feels like old Palm to me. All icons, no menus. No front page with a BIG clock, upcoming appointments, notes, calls, texts... etc. Come on Apple. It's time. :)
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by FormerPCwonk March 18, 2009 9:45 PM PDT
klwelch:

Maybe next time you'll have better timing.
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by klwelch March 21, 2009 10:01 PM PDT
Tell me about it. I am watching and waiting for the upgrade from iPhone 3G to whatever the next model will be.
by FOCUS1783 March 19, 2009 5:54 AM PDT
Hi - we also missed out on an "integrated email inbox".

I love so much about my iPhone which works with all of my other Mac Products so well but the Mail app is just too clunky.

I like the execution of the Cut & Paste and now have a clearer understanding of why Push notifications had proven so difficult.

Flash support would be the final piece of the jigsaw - I certainly look forward to the next iteration of the iPhone as the Pre, Blackberry et al don't impress me much..

Other than that, I am really happy with the updates that have been presented so far.
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by friscoG March 19, 2009 7:35 AM PDT
Things are getting better and better for the Iphone. I still don't think Apple is quite there yet to be ready for the Iphone to go business, but they are improving with each release. On the other hand...oh the irony of getting excited about having cut and paste, MMS, etc. Even my Samsung I-760 which is a couple years old has all the features, and word, excel, and powerpoint mobile suites to boot.

I hate to say it but WinMo in all it's bugginess still provides the better smartphone experience. A zune phone may be the perfect marriage of smartphone and MP3 player.
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by trickyp03 March 19, 2009 12:44 PM PDT
I side with the app store, the availablility for individuals to create apps specific to their needs is undoubtedly useful and has been the answer to many iphone issues. Also, the price of the iphone is very reasonable compared to many comperable devices. Finally from the marketing of a device that has captured both young and old alike with a professionaly respectable edge is a major sucess. I know personally it is the device preferred by Medical professionals with its ability to run epocrates, a free app store program able to help in diagnosis and monitoring of patient needs. If a company whom has only been in the game with other competing phone developers can capture such a wide range of the population within two years and continue to update software without having to replace the device itself continues on this path it will be a force to recken with.
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by March 19, 2009 5:40 PM PDT
so excited about nothing....may be in 2 yrs time i'll buy an iphone which i hope by then would be great. its a great phone conceptually with the 3rd party applications which most of us dont really need. considered as a multimedia let alone a great "communication" device, its not there yet and still baffles me why they're still below standards. mms, forward sms, copy&paste probably all this fixed with 3.0 but whatabout bluetooth for data transfer, phone as a modem device to your laptop - these are far more important - much better camera, and whats gonna happen to people with the original iphone that can't be upgraded for mms ? looks like, may be in a year, they'll have a 3rd generation phone making people hyped up for something you can get on other phones more than 5 yrs ago, and leave you stranded with your 3G iphone that can't be upgraded to new features and you have to buy a new iphone. wait for LG or Samsung or Sony Ericsson later this year with stunning multimedia capabilities such as high-definition picture, dolby surround audio, 12 mega pixel camera. now, iphone has got even a lot more of catching up to do.
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by mbsaeger14 March 22, 2009 8:47 AM PDT
Actually, Tethering IS available in firmware 3.0. It just requires a carrier update. Here's the link:

http://i.gizmodo.com/5175391/how-to-enable-3g-tethering-in-your-iphone-30-now
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by spark09223 March 22, 2009 2:41 PM PDT
I like the App Store too, except it creates so many of virtually the same applications. I don't know if this problem exists for other smartphone OSes, but I find it exhausting... And there are many useless/worthless apps out there too..

Also, I agree that the iPhone is not ready for businesses quite yet. I disagree with trickyp03 that it has a "professional edge." Until it can get the push mailing right, I don't think it'll suited for business users, but again that might not be what Apple wants.
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by darkpoet25 March 22, 2009 5:46 PM PDT
I just want to know if there will be a native IM app, not a third party one.
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by darkpoet25 March 22, 2009 6:27 PM PDT
Oopppsss, I meant to say that I know they have third party apps for IM's. I was just hoping that they would have a native one for the iphone3g.
by ssredmond March 22, 2009 8:05 PM PDT
ridiculous that it still doesn't have flash support. So many websites i can't use. Tired of the "coming soon"s. Deliver the goods already.
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by fdesir March 22, 2009 8:29 PM PDT
As a staunch Apple supporter and customer (owned an iPhone for over a year---both models), I must say how so much of what's happened with the iPhone has been a case of brilliant marketing and branding, period. I mean the phone is revolutionary in some very important ways (gestural design--touching, tapping, flicking) but really and I mean really lacking in others such as a weak 3G radio, 2 years for cut and paste, no flash on an already crappy camera, no e-mail sender search, I could go on... All of these obvious flaws were never touted as such (in most cases not even mentioned), this is the case of brilliant marketing and I mean brilliant marketing, people. Steve Jobs is perhaps the best technology marketer of all time IMHO primarily because of his ability to communicate technology to the masses and the informed while making both groups desire Apple's products. He basically makes not so big things seem big and makes existing products seem smaller (even if they're have more to offer to the basic user experience of the said product). Again this is great branding at its greatest.

That said I went back to a Blackberry (Bold) which with all of its features (which RIM does an admittedly ****-poor job of touting) comes out of the box ready to go for business and messaging with a very strong 3G radio, SMS, MMS, camera flash, cut and paste, push e-mail and everything else that one shouldn't have to suffer without just feel a sense of belonging to cool.

Anyway that's my 2cents, coming from my obvious position as a marketer. - Fritz
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by March 24, 2009 8:42 AM PDT
boy you're bull's eye on this...can't agree more.... like you i'm an apple user macbook & ipod, and i still want to buy an iphone, but like i said above maybe in 2 yrs when the product becomes truly a great one. we know apple is new in the mobile industry, but c'mon there's no excuse for missing basic important features all of us hve been "complaining", these apple guys must've had mobile phones before right ? even "relatively" new comers LG, HTC had all these basic features in their products.... is the iphone OS that great,, i don't know, i'm just a common user, when i tried out couple of my friends iphones, loading takes time ie. going into SMS to type or see inbox, etc. (even in the OS 3.0 launch event, you can see in the video the guy demonstrating cut&paste trying to load SMS, and it took sometime). app store ? well i've been downloading fun stuff - mostly games for my current mobile besides most of the apps in app store are useless... so the excellent stuff in iphone like UI, web-browser, excellent display, to some extent user friendliess are not enough to beat other mobilephones. Blackberry may not be fancy on the "surface" (display, product shape, even user-friendliness to some extent) but their OS engineer is in general (except for Storm) better, a true business, connection/networking device. Objectively speaking. look out for sony ericsson Idou.
by zhakidd532 March 22, 2009 9:59 PM PDT
Apple is still learning in the mobile phone industry. It's still not quite top dog yet, probably won't be for a few more years. But I think once they get the technology up to speed with other smartphones, it will be the best because of it's terrific UI. That is the big sell I think. It's really easy to use, it feels natural. That's why people love the iPhone. There are obviously things left after this announcement to be added (Flash, tethering which seems to be on it's way, mobile document editing, integrated mail box, so on). But they're heading in the right direction.

I also think the Palm Pre may have prompted this jump ahead. They need to try and keep up with the competition. The more features they can get out the better.

This update opens up a lot of possibilites for developers, I can't wait to see what we get out of it.
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by jdamon96 March 23, 2009 6:26 PM PDT
kwelsh,

You are acting very immature.. It seems as you expected your iPhone to have MMS in this update as well. Apple didn't just not let you have MMS so that you would buy a new phone, it was impossible to give you MMS. This is kind of like the 3G problem, if you take your sim card out of the iPhone you will see it has 3G capabilities, but the phone does not. MMSing takes a special server to send and the 1rst Gen iPhone does not have the capability to reach that server of AT&T.

So it has been your fault since day 1 that you are not getting MMS this summer.
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by klwelch March 24, 2009 4:02 PM PDT
Okay, I just had to laugh...and then respond,
First, if you are going to criticize at least spell it right - it's welch not welsh.
Second, immature? No. Whiny? Yes. I am in MMS angst because my timing was off by about six months, okay? Let me whine.
Third, I am not up on all the technospeak gizmoidizary but I do try to at least research something (like on CNET) before I buy. I distinctly remember reading the iPhone did not have MMS yet (operative word here). When the big 2.0 update buzz began there was much speculation about MMS capability and I don't remember reading anything that said the iPhone Classic was out of the mix. Selective reading on my part maybe? Possibly so...
Finally, let's be clear. I absolutely love my phone and will happily spend eternity unable to send a pic of my cat via text to my great-aunt in Hoboken before I will give it up.
Oh and you are naive if you don't realize that it's always about getting the consumer to buy the new phone. That's how they stay in business.
by Krigh March 24, 2009 2:56 AM PDT
RE: your comment on GPS. "While that's not the best scenario, particularly because it suggests that you'll have to pay for such apps..."

I agree that buying an app isn't ideal. For travellers the iPhone default of accessing Google Maps is not acceptable for treavellers. When travelling from the UK to Spain I would be looking at £3/MB on my carrier to access via data roaming the Google maps that other phone companies supply on their phone. So although paying for maps is not ideal, I will gladly do it.
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by jerrylevin March 24, 2009 7:19 PM PDT
I am surprised that I have not heard any discussion about the possibility of recording a phone call. I know there are privacy issues but it could be set up so that it only works when there is a live call online and then the app would "say": "This call will be recorded if you press 1 now." The one who wants to record the call would have to tell the other person and get their OK first. It would be so useful in many situations where someone wants to give some information and I am driving. It would avoid having to ask them to call back and leave a voice mail.
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by jjklein6 May 13, 2009 7:13 PM PDT
is there a diffrent apperince is it thinner diffrent or no and will you b able 2 make vidieos
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by njstone9 June 18, 2009 8:23 AM PDT
My complaints about iPhone 3.0:

1.) STILL no way of counting outgoing minutes. For something that is supposed to be primarily a PHONE (hence the word PHONE in iPhone), this is something I find hard to swallow. I've waited all this time for this update... and no, I'm not on AT&T so a minute counter is the only way I know how much I am spending.

2.) STILL no way of counting SMS, or the length of an SMS. I pay for each SMS so this is pretty important too.

Since 1 and 2 are both linked, is it too much to surmise that Apple simply don't want us to be able to control how much we're spending while using the phone?
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by rathaurbageria June 19, 2009 12:11 PM PDT
I just bought iPhone 3.0 for my iPod Touch 2G- IT IS HORRIBLE! my Ipod runs soooooooooo slowly! It also messed up the arrangement of apps. this is too much for the iPod to handle!
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