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July 7, 2009 10:21 AM PDT

SoundAMP turns an iPhone into a hearing aid

by Rick Broida
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For $9.99, SoundAMP does the work of hearing aids costing hundreds of dollars.

An iPhone can take the place of all kinds of gear--an air mouse, a metronome, a golfer's GPS, and so on. Now, thanks to SoundAMP, it can fill in for a hearing aid as well.

The $9.99 app turns an iPhone or second-gen iPod Touch into an "interactive hearing device"--a fancy way of saying it amplifies the sound around you.

All you do is fire up SoundAMP and plug in a pair of earphones. (iPod Touch users will need one with an inline microphone.) Then just raise or lower the oversize slider until you get the volume you want.

The app also lets you adjust the tone to your liking, helpful for users who have hearing loss in specific tonal areas.

There's even a kind of "audio DVR" feature: you can replay the last 5 or 30 seconds of a conversation just by tapping an onscreen button.

According to the developers, SoundAMP improves your hearing quality in a variety of environments, including lecture halls and noisy restaurants. Thus, it has the potential to help students as well as the hearing-impaired.

At $9.99, the app is considerably cheaper than any hearing aid--though obviously you need a not-so-cheap iPhone or iPod Touch to use it. If you happen to be among the target audience for this app, hit the comments and let us know if it (sorry) sounds like a winner.

Rick Broida, a technology writer for nearly 20 years, is the author of more than a dozen books. In addition to writing CNET's The Cheapskate blog, he oversees BNET's Business Hacks. Rick is a member of the CNET Blog Network and is not an employee of CBS Interactive. Disclosure. Deals found on The Cheapskate are subject to availability, expiration, and other terms determined by sellers. Follow Rick on Twitter at cheapskateblog.
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by Sullivan56 July 7, 2009 11:49 AM PDT
I have been wearing hearing aids for 4+ years. Currently using Oticon Epoq aids.

I am not sure I see the utility in the app as most folks who require help need it ubiquitously. That comes with the size and battery life of most commercially available aids. This system of IPhone and headset is limited by battery life or the battery life of the IPhone, aside from also being clunky (unless there is something I don't understand about the concept).

Perhaps there would be some benefit for the friends/spouses/children of the hearing impaired as they engage in the quest to convince the hard of hearing and hard of head (me) that they need help, at a price in time and dollars that is less than a visit to the audiologist. The ability to demostrate the need could go a long way to convince folks they indeed have a problem. But as a main assist...don't see it.
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by emag July 7, 2009 12:00 PM PDT
If I had an iPhone, I'd probably use this, but I don't. I'll stick to cheap, dedicated devices - recently got one at Harbor Freight for 18 bucks.
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by wmurch3 July 7, 2009 12:58 PM PDT
hey cnet, why don't you just do away with all the other stories on your main page and go straight iPhone news.
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by slapppy July 9, 2009 7:53 AM PDT
No one is forcing you to read this, so don't read it. Geez.
by mr10001 July 7, 2009 1:20 PM PDT
9.99 is incredibly over priced... I'll wait for a cheaper knock off to be released... I am in awe that any entity would sell such a simple app for such a high price... Stop being greedy and start being fair and logical. It frustrates me seeing any app over 2.99 on the App store, unless it's incredibly well developed and already has a huge following... even then it's a toss up. I believe that for a large majority, this will be more of a toy than a tool. One might be able to use this app to ease drop or something... I'm sorry, but I'm still disgusted at the price. My guess is a good number of older folks with hearing issues, might find this useful, but that tied with the amount of older folks that are actually using an iPhone.... And that might want to give up what they may already have... something that's likely covered by insurance as well... Come on now, get real. This article was the developers only hope of grabbing that small customer base and then charging a high cost for the limited sales to make up for development costs.
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by rickbroida July 7, 2009 2:38 PM PDT
While the cheapskate in me agrees that $9.99 seems like a high price for any iPhone app, I think we have to keep this in perspective. 10 bucks is not going to break anybody's bank. And given that the capability afforded by this app would normally require some very expensive equipment, 10 bucks is actually a steal. Finally, it's not out of the ordinary to pay $30, $50, or even $100 for a piece of desktop software. Just because an iPhone is small, does it mean its software is of smaller value?

10 bucks is the price of lunch at a restaurant....versus the one-time cost of an app that could arguably improve your quality of life for years. You really find that worthy of disgust?
by PhoenixFiresky July 7, 2009 1:46 PM PDT
Maybe not so useful for those who require constant hearing boosts - like those with moderate to severe hearing loss.

For those of us, however, who only occasionally require a hearing boost, such as having one particular professor who never lectures loudly enough to reach the whole auditorium, this could be a great item.

I'd buy it. If I had an iPhone.
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by lbytesxk July 7, 2009 3:00 PM PDT
While I do not (yet) need a hearing aid, I'm considering this app to use as a TV sound amplifier since my dear wife turns the bedroom TV volume down to like 1 then proceeds to fall asleep and start snoring, perhaps this app could be used to amplify the low sound levels coming out of the TV so I can actually watch TV in bed. But if it doesn't work like that I'll be flushing 10 bucks down the toilet so it's a gamble.
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by ender21 July 8, 2009 6:52 AM PDT
Oh it'll work alright... it'll amplify your wife's snoring perfectly! ;-)
by knucklehead77 July 8, 2009 6:02 AM PDT
I've worn two hearing aids for more than ten years now due to a severe hearing loss in both ears. Some comments:

This isn't expensive at all. My current aids (just over three years old now) cost $2,600. They're more expensive now, naturally, but more capable.

The greatest obstacle for anyone who needs hearing aids is realizing the benefit they can gain from them. Hearing loss is frequently a slow and insidious process, and we don't realize how bad things have become. We begin to ignore or deny that we may not be hearing things as we once did. This leads to unintentional isolation (we miss things said) and intentional isolation (avoiding environments that have become confusing and embarrassing to us, group gatherings, restaurants, places with background noise, or places where our hearing loss could be exposed, like classrooms). This can lead to a sense of paranoia (are they talking about me?), etc. This app could be a gateway to trying out the benefits of sound amplification, and realizing that more help is needed.

I am curious to know what kind of sound processing is available in this, and future apps. Feedback management? The extent of custom tuning frequency ampilification to match impaired hearing frequencies? Background noise management?

Finally, the irony of the iPod, with the hearing damage caused by it's loud, long playing ability, and nearly universal use, now coming to the aid (pun intended) of the hearing impaired, is music to my ears!
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by DrSayWhat July 8, 2009 9:23 AM PDT
As an audiology student I have several problems with this app as well as the songbird disposable hearing aids... one that has yet to be addressed in this forum is that of compression. With hearing aids, soft sounds can be made audible while keeping loud sounds comfortable by varying the amount of gain that is added based on the input. If a sound is 10 dB and you give it 30 dB of gain, that sound could then be audible. If you have a sound that is 80 dB and you give it the same amount of gain as that soft sound ( 30 dB) then you are over amplifying and could potentially be damaging any residual hearing that you do have. What would stop you from seeing an audiologist? If you are having vision problems do you try to make your own glasses or contacts? Hopefully not...
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by colin_gingerlabs July 9, 2009 10:39 AM PDT
Hi there. I'm one of soundAMP's developers and I thought you would be glad to hear that soundAMP does use dynamic compression to selectively soften loud sounds and amplify soft sounds. This limits the amount of feedback and discomfort that the user experiences. We also apply filters to increase speech intelligibility and other processing to reduce ambient noise. We would love to hear more feedback and ideas from users and the hearing community. You can contact us at http://www.gingerlabs.com. Thanks!
by bloggy09 July 11, 2009 4:09 AM PDT
@colin_gingerlabs: Since you claim that you have used dynamic compression and speech rec techniques for soundAMP, can you show us how SoundAMP fares in relation to current benchmarks?
by brlippin July 9, 2009 7:25 AM PDT
While I like the idea of this SoundAMP app addressing an accessibility issue in an innovative way, I think Apple could solve the overall problem by making the iPhone Hearing Aid Compatible (HAC). By Apple's account, they meet the federal de minimis exemption standard under the current FCC guidelines by being a device manufacturer that only offers two or fewer devices. If they offered three models one of them would have to be HAC. This concerns me because the overall iPhone market share is so high. We are talking about a device that has tens of millions of users already and one that has become the device all other smartphone manufacturers are racing to emulate. Many other wireless device manufacturers have banded together to tackle the issue head on and now hearing aid users are able to find a variety of phones that are labled HAC. But hearing aid users also want to be able to use the "latest and greatest". As Apple has recently publicly touted the new accessibility features of its newest iPhone, the 3Gs, to not have this new device HAC is a real let down. We would welcome any iPhone users to comment on the usability of their device, or their apps, by visiting www.mywirelessreview.com.
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by Shepherd-2020 July 9, 2009 12:56 PM PDT
Good point. Apple could really stake out some great PR territory and advance the cause of hearing aid compatibility if it could/would make upcoming generations of the iPhone compatible with assistive hearing technology. This app seems to have potential as an amplifier for ambient sounds. But, the iPhone itself should be usable with hearing aids and cochlear implants.
by bloggy09 July 11, 2009 4:12 AM PDT
It's not like Apple would make a huge step forward technologically if it (finally) made its phones HAC. Nokia has been doing this for years, and so do many other cell phone manufacturers. Rather, it would bring Apple finally back into the 21st century in terms of usability of its phones.
by bloggy09 July 11, 2009 4:00 AM PDT
See my feedback to this article at:
http://ramslifeofalinguist.blogspot.com/2009/07/ipod-for-hearing-loss.html
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by bloggy09 July 11, 2009 4:10 AM PDT
See my feedback to this article at:
http://ramslifeofalinguist.blogspot.com/2009/07/ipod-for-hearing-loss.html
Reply to this comment
by bloggy09 July 11, 2009 4:14 AM PDT
Apologies for the duplicate post. There is no 'delete' button, or I would've removed it.
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