Pepsi tweets apology for 'bad taste' iPhone app
Amp Up Before You Score iPhone app.
(Credit: Pepsi)PepsiCo has tweeted an apology on its Amp Energy Twitter account, as well as its Pepsi account, to those who may be offended by its new iPhone application, Amp Up Before You Score, which some have complained is insensitive to women.
"Our app tried 2 (sic) show the humorous lengths guys go 2 pick up women," a tweet read on Amp Energy's Twitter page. "We apologize if it's in bad taste & appreciate your feedback." The message was retweeted on Pepsi's official Twitter page.
The soft-drink maker stopped short of removing the free application from Apple's App Store.
Amp Up Before You Score is described by Pepsi as a "road map to success for your favorite kinds of women--24 in all." According to the company, the app first helps men "identify her type." To do so, the app shows a listing of "types of women" and features a "cheat sheet on the stuff she's into, with lists, links, and some surefire opening lines."
Perhaps the most suspect part of the app is the "Keep a List" function. The company describes that feature as such: "Get lucky? Add her to your brag list. You can include a name, date, and whatever details you remember."
After Pepsi released the app, people immediately took offense. Not only did Pepsi and its Amp Energy division hear it from Twitter users, the company also took shots from blogs that found the app particularly offensive. An overwhelming number of reviewers gave the app one star on its App Store page.
So far, Amp Up Before You Score is still available as a free download in Apple's App Store. If you want to see the app in action without downloading it, you can view a video from Pepsi here.
Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.
If people weren't so easily offended, this world would be better off. Not saying folks like you are the only problem, but you're a contributing factor. I'm not perfect either, but I aspire to be. I'm not going to force my views on others and while I believe others should do the same, I won't force you to do so.
Women poke fun at men all the time but the second a man does it to a woman then it's "insensitive"....
FREAKIN DECIDE ALREADY! WHAT DO YOU WANT?! TO BE THOUGHT OF AS LESS THAN OR EQUAL TO?!
JEEZE ENOUGH WITH THE FREAKIN' DOUBLE STANDARDS!
You know what we should do as men? Go and complain about every article that anyone has ever written about how to pick up guys. But you know what? We won't. Why? Because we see it, shrug shoulders, and move on with the day!
In the mean time go complain to apple! Tell them to remove the app and SHOW EVERYONE I'M RIGHT!
Hurt by what I say? Go cry over it and stuff your face with ben and jerry's.
Calm down people... don't like it.. don't buy it.... problem solved.
To people who want to be offended by some free app they decided to download and try out, your an idiot. Please visit a doctor and tell him or her that you should not ever be allowed to reproduce because doing so would infect the planet with even more stupidity.
I am reminded of the "for a good time call...." on the bathroom wall. This takes it to a whole new level.
I am totally addicted to diet Pepsi as well. I am going to be going through withdrawl over the next few weeks because I am not buying another bottle until this app is goine.
.
Seriously it's just a silly little iPhone app. Grow up.
Look at it this way - if a women's magazine published an article containing all of the information in the iphone app with the subject "What kind of woman are you?" it'd be an "empowering social commentary on women's lives today."
So... don't gimme this ****.
Have a Good Night Thanks For Coming Out..
Which may mean that Pepsi just lost the respect of around 50% of their customers who find out about this app.
Great job, Pepsi. Keep it up.
The application is more of a slam on men and their pathetic attempts to meet women than the women themselves!
OMG! OMG! OMG!
Get over it!
1.) Download AMP app.
2.) Show it to woman at a bar.
3.) Gauge reaction
-If Offended: Walk away
-If Amused: Begin real conversation.
-
by PandaSage1221
October 13, 2009 2:31 PM PDT
- My initial reaction was: "that's so stupid, stop being so politically correct and apologizing for every stupid thing someone finds offensive."
-
Like this
Reply to this comment
-
Showing 1 of 2 pages (34 Comments)But... I don't know. It seems like so few companies bother to take responsibility for the crap that they do until and unless there's an uprising about it, so.. maybe.. good for them? I'm torn.