It's already getting cutthroat in the young world of iPhone navigation apps. Facing increased pressure from the likes of ALK, which recently dropped its CoPilot Live North America app to $19.99, TomTom just slashed the price of its eponymous navigation app by 50 percent.
Well, kind of. The new TomTom U.S.A. app ($49.99) provides maps for just the U.S. (including Alaska, Hawaii, and Puerto Rico). Missing from the picture: Canada. That's probably fine for most drivers, who'd rather not pay for unneeded extra maps anyway.
According to TomTom, $49.99 is an "introductory" price good until December 28. But will the company actually raise it in 2010, or leave it alone to stave off increasing competition from the likes of iGo My Way, Magellan RoadMate, and MobileNavigator?
We'll have to wait and see. In the meantime, there's never been a better time to buy a GPS app for your iPhone. And in case you're wondering, CoPilot Live is still on sale (though now it's up to $24.99).