September 21, 2009 2:41 PM PDT
This is it: Premiere week is here
It's finally here!
After months of preparation and anticipation, the new television season begins. The networks will launch some 40 new shows, plus bring back returning favorites. There's a lot of media choice out there, and a lot of product calling for the attention of the nation's television viewers. The barrage of messages from on-air promos, print ads, cable, radio, billboards, and interactive technologies all set the stage to create awareness and attention. Now it's up to the audience to tell us what they like, and what they don't. So stay tuned and enjoy the shows!
George Schweitzer's position as chief marketing officer at CBS gives him a unique opportunity not only to observe but also to help shape the ways technology is altering the television industry. A communications major at Boston University who joined CBS after graduation some 30 years ago, George is also an unabashed technology geek who specializes in the latest home automation and entertainment gear.
