AT&T's rivals could start seeing red over the carrier's exclusive lock on the Samsung Galaxy S4's latest hue.
The Aurora Red shade of the 16GB Galaxy S4 goes on sale to AT&T customers starting June 14, though pre-orders begin May 24.
AT&T seems to have a special affinity for red shades; just about a year ago it also scored exclusive U.S. rights to sell the GS4 predecessor, the Samsung Galaxy S3, in a shade of red. Later, that color and others became available globally.
While AT&T may have red cornered in the U.S., Samsung isn't sitting idle with its color story. Earlier this week, the phone-maker announced that a blue model will also pop up this summer, followed by purple and brown shades this fall. As with last year, it isn't clear that all these colors will land in all countries.
Samsung's Galaxy S4 starts off with a 5-inch HD display, a 13-megapixel camera, an integrates TV remote control option, and a fast processor for better gameplay. Read all about Samsung's superphone in our full Galaxy S4 review.