November 1, 2007 10:09 AM PDT

HD DVD players hit $99 at Wal-Mart, Best Buy

(Credit: Wal-Mart)

Earlier this week it was big news that HD DVD broke the $200 price barrier. Well, in the same week it looks like HD DVD has broken the $100 price barrier as well. As previously reported, Wal-Mart is running a "Secret In-Store Specials" sale this Friday and one of the heavily discounted items is the Toshiba HD-A2 selling for $98.87. Of course, this isn't a true price drop, as the sale is only good as long quantities last and the Toshiba HD-A2 won't be available at all Wal-Mart locations. On the other hand, it is representative of HD DVD's significant advantage in hardware pricing -- the least expensive Blu-ray player is the $400 PlayStation 3, which also hits stores tomorrow.

The $99 price tag is sweet, but the deal is even better than that. Toshiba continues to give away five free movies to anyone that buys an HD DVD player--all you need to do is fill out this form (PDF link) and mail it in. If you're not thrilled about Toshiba's selection of free movies (we're not either), Wal-Mart is also running on a sale on HD DVD movies tomorrow, priced at $14.96 each. That's a pretty significant discount, as most of the HD DVDs we saw at Amazon were priced from $20 to $30.

Not to be outdone, it also looks as if Best Buy is selling the Toshiba HD-A2 for $99 as well. You can't order from Best Buy online, but it seems like if you get to your local Best Buy before they run out of stock, you can nab an HD-A2 for $99.

It remains to be seen whether these rock-bottom prices are the result of retailers blowing out extra inventory or a sign of continually falling prices for HD DVD. Technically, the HD-A2 has already been replaced by the new Toshiba HD-A3 which still costs $250 at Best Buy (and isn't sold at Wal-Mart). Either way, this is a great deal for high-def movie fans who can get their hands on one of these $99 players.

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Add a Comment (Log in or register) 46 comments (Showing first 20 comments)
Wal Mart pushing HD DVD
by mogamer November 1, 2007 11:55 AM PDT
Wal Mart going full out selling HD DVD? But CNET said that HD DVD was going to die soon?
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$99 HD-A2 at Best Buy
by JM2_HDDVD November 1, 2007 1:28 PM PDT
Toshiba HD-A2 only $99 at Best Buy

http://www.bestbuy.com/site/olspage.jsp?skuId=8021767&st=hd-a2&lp=1&type=product&cp=1&id=1158323325814

http://www.engadget.com/2007/11/01/best-buy-offers-the-toshiba-hd-a2-for-100-too-and-other-hd-dv/
Reply to this comment
Couldn't get one.
by epitone November 1, 2007 2:33 PM PDT
I was willing to shell out $99 for an upconverting DVD player that would let me watch HD-DVDs that I'd Netflix, so I tried my luck today but came up short at 2 different BBs.

Anyway, no sour grapes here but this whole thing smacks of desperation to me. The Blu-Ray camp is doing just fine with their players all priced at $400 and above, so the HD side's last-ditch move is to slash prices enough to get the hardware in as many homes as possible.

Or, to put it in high school terms, the most popular guy in school is usually not the one paying girls to date him.
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A Thousand Times, Yes!
by Darkneptune November 1, 2007 5:25 PM PDT
i think alot of people are confusing desperation with smart pricing...mass market pricing! The PS3 has proven that the $400 is too pricey for an all-in-one, let alone just a movie player.

HD-DVD has hit the sweet spot pricing at just the right time to build enough buzz to send it well into 2008...people are soooo going to buy this $99 player for their living rooms, their loved ones, and the HD DVD movies as stock stuffers.

Bluray owners should be very uncomfortable right now.
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Wow.. crazy
by rygo.net November 1, 2007 5:42 PM PDT
I think this is absolutely crazy! Finally, a cheap HD-DVD player!!

-Ryan
http://rygo.net
Reply to this comment
Even I thought I was crazy
by j_a_s_p_e_r November 1, 2007 5:55 PM PDT
I originally said $129 would be the price barrier. Even I thought I was pushing it a bit, but this is just nuts. The HD-A3 comes packaged with 2 movies and you get 5 with mail-in for 169. May be a slightly better deal, don't know
Reply to this comment
Blatant mistake in Crave Story...
by harrellnukeem November 1, 2007 8:24 PM PDT
Walmart has A3's on the shelf... I was just in a "low end" hispanic focused Supercenter and they had A3's there...

Walk into a wal-mart OK?
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Got mine is a secret spot
by AKIELB November 1, 2007 8:45 PM PDT
I just got back from wal-mart where I got the last unit on the floor. I took that unit walked around with it for awhile then neatly tucked it behind some boxes in another department. Guess I'll just walk in and wait till they hand the units out then grab mine and head up and get it - saves me the time of having to wait in line, not even sure if there will be a line but I'm not taking any chances.
Its like this is the worst advertised sale ever - there is a small poster in the front of the store that says there will be great prices on these items at 8am tomorrow, then has pictures - no prices, so there might not be a mad rush to get the units and there might be, it just depends on local word of mouth I guess
Reply to this comment
Where can you get the A3 for 169?
by rlbedford November 1, 2007 10:33 PM PDT
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HD-A2 GOOD 2 BE BLU?
by funketeche1 November 2, 2007 12:59 AM PDT
Tech shared info on Toshiba Unit: HD-A2 plays 1080i max, 1080p HD-DVD placed in the HD-A2 are said to have high percentage errors and playback issues because it doesn't allow 1080p down conversion. What's really the deal and reason for price drop...limited HD playback with a savvy marketing upswing sugarcoats a format boo-boo. Question: If its dipped in powdered sugar, would you eat it, no questions asked? Buyer Beware.
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Limited Time only 10 per strore
by HI-Def88 November 2, 2007 1:12 AM PDT
There are only 10 per store and only 3 movies are 14$So if you are smart buy it use it as a Up converting DVD player because blue ray is gonna win.
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Update to :Got mine is a secret spot
by AKIELB November 2, 2007 6:35 AM PDT
The secret spot is now in my living room!! I LOVE THIS - Thanks Crave!! - I would have never known this was even a possibility if I wouldn't have been looking on here.
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Seems that there are about 30 per store...
by HHaller2 November 2, 2007 7:39 AM PDT
I stopped by my local WM this morning, they were entirely sold out of all 30 units by about 8:15 AM. Supposedly they are receiving a 2nd shipment.

Remember, Best Buy and Circuit City are price matching as well.
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Blu-Ray On the Way to WM?
by sommer182 November 2, 2007 7:43 AM PDT
Picked up the Toshiba this morning and fully intend to enjoy it. Needed a new DVD player anyway and at $100 bucks can't go wrong for a quality upconverting unit, especially one that will get me into the HD era. While waiting for them to release the Toshiba's a couple of the of the electronic's department workers told me that there is a possible similar Blu-Ray special coming on Friday the 16th. Nothing confirmed, but if that is true, WOW. Possible Blue-Ray for $100-$150 bucks? Again, WOW!!
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Possible high return rate...
by bri0831 November 2, 2007 7:59 AM PDT
Long story short. I worked for the 'Mart for 8 years in the Claims dept. in the backroom. A.K.A. damages & returns, etc.

All I have to say (be it Toshiba/Sony/etc.) is watch out on this first "mega shipment." I remember when the Apex DVD players swarmed the stores and I cannot emphasize how much they sucked. It was the same with the Aiwa 3 disc cd mini systems. I literally processes at least 300 Apex units by myself no B.S.

The $99 price tag will hook all of the "everyday customers" who dont even fricking know what HD DVD or Blu-ray is, then they'll be pissed either when 1) one of these formats gets ditched or has low content amts. or 2)they realize that the movies they want are on the other format. Some of these customers will just buy it on regular DVD and deal with it, but most will throw a fit and bring it back.

You have to trust the claims guy! I've seen this happen time & time again. Not only on electronics, but toys, etc. as well. Remember Tickle Me Elmo anyone???

-Cheers
BG
Reply to this comment
OMGWTFBBQ???
by Debbie Downer November 2, 2007 8:01 AM PDT
Let me see if I can decipher...

Oh
My
God
What
The
Fcuk
BBQ?

I dont get it...someone please esplain
Reply to this comment
Big Difference between APX and Toshiba
by sommer182 November 2, 2007 8:06 AM PDT
I don't think you'll see the return rates on the HD-A2 that you would see on an Apex DVD player. Toshiba is simply moving old machines that are perfectly good, just "last years" model. Entry level? Yep. Basic? Yep. Selling like hot cakes? Yep.
Reply to this comment
$99 paperweight
by bubblebathgirl November 2, 2007 9:11 AM PDT
Yes no one is buying them thus the lower price.
No it doesn't do 1080p so is even more useless.
Yes Bluray pricing will be coming down, probably to $299 for the Holidays.
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Got one for my Parents for Christmas
by zgreenwell November 2, 2007 9:28 AM PDT
This is a great buy. I bought mine and am putting it up for my parents for christmas. They are buying themselves a new HDTV so this will give them some great looking content to watch. Also, the HD-DVDs are not all on sale. We picked up transformers for $30 because all the HD-DVDs on sale were crap. Thanks for the tip Crave!
Reply to this comment
So what if it may break? Its only $100 bucks!!!
by planblove November 2, 2007 1:12 PM PDT
Seriously this is a great deal. Some regular upconversion dvd players go for more than this. I just got one about an hour ago, the store had about 7 left. Honestly, if something were to happen to mine I really won't care that much. and the whole 1080p thing is something else I don't care about. for $100 how much do expect this thing to do? its a great deal, take it or leave it.
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