There was quite the hullabaloo last week regarding Amazon's new Kindles.
Amazon CEO Jeff Bezos neglected to mention this when announcing the prices for all these Kindles, causing a minor uproar in the hours that followed -- especially when Amazon reps said there would be no way to opt out. Then, barely a day later, Bezos and Co. reversed course and gave Kindle Fire customers the option of paying $15 to opt out of Special Offers.
Thanks, Amazon, but no thanks. Now and forever, I'll gladly accept a lower price on the hardware in exchange for ads, so long as those ads don't intrude on whatever content I'm consuming.
In fact, although it's practically heresy to say something positive about advertising, I like the Special Offers. Dirt-cheap deals on e-books? Discounts on music? Coupons for clothes and other useful stuff? I fail to see the downside.
And the upside is that I'm saving $15 or $20 from the get-go -- money I can use to buy, say, a new best-seller or an entire season of "The Shield." Note to Apple: feel free to steal the Special Offers idea if it means I can get an iPad Mini for less than $350.
So, yeah, when I get around to ordering my Kindle Paperwhite, you can bet I'll be choosing the $119 Special Offers version, not the $139 ad-free model. Advertising may be the scourge of television, but on my tablet or e-reader, I'm fine with it.
Agree? Disagree? I know you've got an opinion on this. Spill your guts in the comments.