But how did they get here? To find out, we've updated our Evolution of the iPhone video to encompass Apple's colorful, new smartphones. Click play on the video above to educate yourself on all things iPhone.
That was the beginning of the iPhone's meteoric rise to prominence -- a rise that would see rivals Nokia and BlackBerry left in the dust and a series of smart phone-refinements that culminated in the gadgets Apple recently unveiled.
Along the way, there have been glorious victories for Apple and a few horrific missteps.
Today the competition is tougher than ever, with Samsung and HTC building devices that rival Apple's. Will the iPhone 5S and 5C put Apple firmly on top again? Watch the video and let me know your thoughts.