Comments on: Are record shops worth saving? (Part 3)
In his last installment, Donald Bell reflects on why record stores may or may not be worth saving in today's era of digital downloads and offers some ideas on how to evolve the concept.
In his last installment, Donald Bell reflects on why record stores may or may not be worth saving in today's era of digital downloads and offers some ideas on how to evolve the concept.
MP3 Insider is a blog and weekly podcast created by CNET's MP3 technology experts, Donald Bell and Jasmine France. Each week, Jasmine and Donald discuss the latest digital music (and video) news, hardware, software, and media services, and address reader calls and e-mail. Send us e-mail at mp3insider@cnet.com or call us at 1-800-720-CNET (2638) and be a part of the show.
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Donald Bell is an electronic musician, a veteran record store employee, and a fearless hardware hacker. He's also CNET's Senior Editor for MP3 and digital audio.
Jasmine France is CNET's resident digital audio doyenne, writing and editing product reviews, crave blogs, and feature stories on all things MP3. And if you need advice on headphones, she's your girl.
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I guess I'm no audiophile since I truly love the sound of a higher bitrate MP3. I've never heard a bad song that I've bought from Amazon.com, and some of my old 128kbps MP3s sound wonderful played on my Sansa Fuze, Clip, and even the shoddy Shuffle knock-off I got after attending a seminar for "an exciting new business opportunity."
Now, I?m not an audiophile, but the difference in the sound quality was so obvious that it seemed foolish not to spend additional few bucks and actually buy CDs.
The best benefit to CD ownership is the ability to create memories. With an mp3, you get a jpeg of the album cover. With a CD you get an actual booklet or the occasional poster that comprises your album cover. And guess what? You can actually get the album signed by your favorite band or artist. Kind of hard to have a band sign an immaterial idea like an mp3. And I don't see people caring as much about Rival Schools signing a Zune as much as signing their actual album. Would you care if Michael Jordan autographed your Palm Centro? Probably not.
As for getting an autograph? Tell ya what: lemme know who your favorite artist is, and for 100 bucks, I'll scribble whatever name you want on a piece of paper and mail it to you. OR...
You can get your same iphone and take a picture of you WITH your favorite celeb when you meet them. There's your ownership and transport. There's your creation of a memory. Instead of playing your 1 cd (or 6 if you upgrade to a nifty CD changer), how about playing EVERYTHING? Instead of a scribbled name you can't prove to anyone that is actually "Elton John", how about snapping a photo or even shooting a video of you WITH the star?
And trust me: unless you're in music, you're not gonna notice a difference between CD's and Mp3's. You'd literally have to be playing CD's and MP3's back to back to even notice a difference, and what kind of pompous ass DOES that? And for what? To prove a point and sound like you know something about music? I make music professionally, and have impeccable hearing, and guess what? I couldn't possibly care less about the difference. Turn it up, or change your speakers and you're good.
There is none of that with the modern age of online purchasing. Mind you, finding a good record/CD store is often very difficult, if not impossible in today's day and age. And I don't mind stating that my now 44-year old back would not, repeat, would not survive an hour of bending over bin after bin after bin in search of some album/CD that I want. No sir. I'd be dead. Point-n-click does have its advantages as well.
I can't and won't speak to the various reasons why music stores are failing and what I think of digital downloads, but I will say this: store loyalty is dead. Today's shopper (be it for music or anything else) is driven almost solely by price and with the Internet making it possible to scour prices over tens, hundreds or even thousands of retailers, loyalty means nothing. I don't think any store, online or brick-and-mortar, can expect much in the way of customer loyalty these days. Whoever offers the best price at any given moment in time is the likely winner of a modern consumer's checkbook.
Because it's...what's that word again...oh yeah... theft?
One thing I never hear discussed is the reason CDs aren't selling is maybe their price. Borders sells theirs for $18.00. and Walmart is from 11-14. I can make a recording, and there are companies that'll package it for me in a slick and professional manner just as good as any superbands latest release and I would pay $1000 for 300 of them to resell. I have trouble paying more than an hour of my labor for a CD. So I shop around and with the exception of double discs, I won't pay more than 8 bucks for a disc. If I can't get the CD I want for that price today, I'll get it tomorrow.
And listening to sound bites online can sometimes cause one to miss a hidden gem, one that a person has to listen to all the way through before realizing its impact.
http://www.discogs.com/
http://www.gemm.com/
http://www.ebay.com/
Also worth mentioning is the audio quality and sound, not just the packaging experience associated with MP3s.
The key to survival for the small stores? Don't try to compete on price: the big boys will stomp all over you. Compete on service and selection.
On CD's and Digital downloads, can you tell the difference in quality? Probably not if you listen to pop. Probably yes if you listen to industrial or techno on a good music player (eg not an ipod)
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by cpopken
May 5, 2009 9:33 AM PDT
- I remember going to the local music store with friends and just browsing the selections and enjoying the atmosphere. I was a lover of music and would just love to be in there, making my purchases and just having a good time with friends. We used to go home and put on the album we just bought and listen to it over and over. It was also nice to be able to browse our friends collections and borrow that album we didn't have. In a way I kind of miss that, but now that I am 35 I really don't feel like going into a store that is filled with teens screwing around (much like I am did when I was that age). It is so much easier and convenient to buy online. The only thing I miss is getting together with friends, not so much the stores.
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(19 Comments)I also agree that the price for a CD is way too high. If itunes and Amazon can sell an album for $10 or less, there is no reason for it to cost $18 plus in a store. I know they have to keep the lights on, but come on, they have to at least try to compete. I liked some of the ideas in the article, it used to be a dream of mine to open up a music store, but with the way the industry is headed, it would be a complete money loser.