The new Google services, which have little to do with accounting, signal Intuit's goal to turn QuickBooks into a comprehensive, small-business management tool. Granted, some of these services, such as the free business listing on Google Maps, are something a small-business owner could sign up for independently anyway. More intriguing, however, is the upcoming QuickBooks Product Listing Service, which remains in beta testing. It will allow QuickBooks users to automatically upload inventory information (such as, Tasmanian baby carriages), complete with photos and descriptions. The QuickBooks Product Listing Service then publishes this information to Google Base, which allows it to be searchable via Google. However, this isn't an e-commerce tool. While potential customers can find out via Google where your products are sold in town, they can't buy them at either the QuickBooks or the Google Web site. Microsoft Office Accounting 2007, by contrast, will allow you to manage eBay auctions within its desktop interface.
QuickBooks 2007 also includes the thorough Google Desktop search for scouring transactions and customer and vendor records. However, you can use Desktop to search QuickBooks data only from within QuickBooks, and the search respects permission levels to keep, say, an employee from inadvertently accessing the business owner's private data. Intuit has kept QuickBooks' own search engine as well.
Intuit's support is good yet pricey. You get 30 days of free support, after which assistance gets costly. For instance, a one-time support call is $49, but annual plans are available, too. Intuit promises to respond to support calls and online queries within an hour.
Should you upgrade to QuickBooks 2007? Yes, if you're a user of QuickBooks 2005 (or earlier) who hasn't already made the jump to QuickBooks 2006. But for those already using QuickBooks 2006, it may make sense to purchase the 2007 version only if you're interested in checking out the Google features.