"A content oriented Machine!!!"3.0 starson by X-sync
Pros: More content available than Apple TV for now.
Cons: It has no integrity with all of my software I use, which Apple TV does.
Summary: It looks good for anyone using Roku HD alone for features and content availability. I can, however, use my iPhone and Macbook Pro to stream just about everything including Hulu and Ultraviolet content to my TV using an Apple TV. So, I really don't see an advantage for me.