Price, Sync with your Aquos TV, decent specs.
Ethernet acess does not update software automatically. You have to manually still download it on your computer then upload it to a 2.0 usb drive?! A real learning curve from the average dvd user. May turn off the new-be Blu-Ray user.
Not my main Blu-Ray in my home theater, but my seconday room. This is much, much better than my dvd 1080p upscaler that I previously bought for the same price!