You'd be forgiven if at first glance you thought the LG LX550 were an iPod. To be fair, with its boxy shape, square external display, and round music controls, the new Sprint cell phone does look like Apple's wildly successful music player. It even comes with a selection of faceplates in iPod-like colors such as blue, pink, and green. Perhaps these similarities are the point, however, because beyond making calls, the LX550 boasts solid music capabilities, including the first FM transmitter in a cell phone. The remaining feature offerings are plentiful; you'll find Bluetooth, a 1.3-megapixel camera, 3G support for streaming video, and an expandable memory slot--all in an appealing, compact design. And it makes good calls too. Sprint has dubbed the LX550 with the bizarre name of Fusic, and it's available for a sky-high $329, or a more reasonable $179 with service.
As we mentioned earlier, it's clear where LG got its inspiration for the LX550. And though we were skeptical initially of any cell phone's attempt at mimicking the iPod, we were pleased with the overall result. Although it's a tad boxy, the phone has a clean, minimalist design that doesn't put on airs. At 3.78 by 1.89 by 0.78 inches, it has overtones of the current slim phones. It's not nearly as thin as the hot Motorola Razr, but it slips easily into a pocket or a bag. It also benefits from solid construction (4.23 ounces), and the flip opens and shuts with authority. The LX550 comes in blue in the box, and you'll find changeable faceplates in green, pink, and black.
The most distinctive feature on the front flap of the LG LX550 are the round music controls that let you access the music player and Sprint's music store when the phone is closed. Once music is playing, you can then use the control to pause your tracks and scroll through your playlists. Although there's no Click Wheel, as on the iPod, the controls are still tactile and intuitive. Just below the controls is a small speaker for music and speakerphone calls, while above them is the square, 1.25-inch-diagonal external display. With support for 65,000 colors (96x96 pixels), it's one of the better external screens we've seen on a cell phone. You can't alter the backlighting time, but you can change the wallpaper and use the display as a viewfinder for self-portraits. It also shows photos for caller ID. Above the display is a small light that blinks when the phone is in standby mode and when you're on a call. It glows only in green, but you can turn it off if you like.
Inside the LG LX550, you'll find a gorgeous internal screen that measures 2 inches diagonally. Sharp and vivid with support for 262,000 colors (176x220 pixels), it displays graphics and pictures beautifully, and we enjoyed the funky animated wallpaper. Scrolling through the snazzy menus was also a treat; available in two styles (grid or list), the designs are an improvement upon those of previous LG phones. Not only are they easier on the eyes, but the various pop-up submenus are quite user-friendly. You can change the backlighting time and the font size but not the brightness, and as with most cell phone displays, it's difficult to see in direct light.
The navigation controls left us somewhat divided. Although we're not fans of buttons that are flush with the phone, we found the LG LX550's controls tactile and user-friendly nonetheless. The navigation array is also quite large, so users with big paws shouldn't have a problem. A five-way toggle serves as a shortcut to four user-defined functions, and we liked that the OK button opened the menu when in standby mode. There are also two soft keys, a camera shortcut, and a dedicated speakerphone button--a nice touch. When in standby mode, the left soft key opens a programmable Favorites menu of oft-used features. Below the toggle are a dedicated Back button and the traditional Talk and End/power keys.
The keypad buttons are a tad harder to manipulate. Since they are set flush with the phone, we had trouble dialing by feel. They're also smaller than we expected, but the blue backlighting is bright, and we like the silver plate that covers the inside of the phone. Back on the outside of the LG LX550, there's a camera button and a covered headset jack on the right spine, while a volume rocker, the Micro SD card slot, and a voice-command button sit on the left spine. The camera lens and flash are located on the top of the rear face just below the stubby external antenna.
Besides music features, which we'll get to in a moment, the LG LX550 offers all the basics you'd expect and more. The phone book holds 500 contacts, with room in each entry for five phone numbers, an e-mail address, a Web address, and notes. You can organize callers into groups or pair them with a picture (called a waterdrop, for some reason) or one of 24 polyphonic (72-chord) ring tones. And like the Samsung SCH-A580, the LX550 supports Sprint's new Wireless Backup service. Other essentials include a vibrate mode, an alarm clock, a calculator, a scheduler, a notepad, text and multimedia messaging, a Micro SD card slot (a 64MB card is included with the phone), instant messaging (AOL, Yahoo, and ICQ), POP3 e-mail support, a voice recorder, and a world clock.