Nokia 7280 (Unlocked)

Reviewed on 3/10/05    If you think that all Nokia cell phones boast the same candy bar-style design, you haven't been paying much attention. In reality, the Finnish company has always had a wacky side that often manifests itself in such unusual style elements as circular keypads, customized faceplates, and swirl designs. Yet with the GSM Nokia 7280, the company takes a long leap into a new world of mobile form factors. If the goal is to stand out from every other handset on the market, then Nokia has done exactly that. With no keypad, no antenna, and a Landscape display, the "fashion phone" 7280 is so atypical that it doesn't even look like a mobile at all. Granted, the stylish design comes with a learning curve, and it won't jive with everyone, but its feature set is admirable, and the mobile offers good performance. You'll pay for the alternative look, of course, with a final price in the $500 to $600 range, but the cost should come down if a carrier decides to pick it up.

Design of Nokia 7280 (Unlocked)

Make no mistake about it--despite looking like an MP3 player or a digital camera, the Nokia 7280 is a cell phone. The last handset in Nokia's "fashion phone" line, the 7280 is meant for users looking for the stylish and unusual and who crave the attention it will bring. Thus, despite the business-friendly accoutrements, it may not be the best mobile for the boardroom. Measuring 4.5 by 1.3 by 0.8 inches and weighing just 3.0 ounces, the sticklike mobile is compact and portable, and it fits easily in a pocket. Beyond the odd shape, the black-and-white coloring is attractive, and the fabric Nokia-branded tag and a small felt strip add a cool touch.

Much like a slider phone, the 7280 pulls apart in the middle to reveal a red interior. By opening the mobile, you automatically answer a call and expose the rear-facing camera lens, but be advised that there's no mirror or flash. Held against the ear, the handset was surprisingly comfortable, and a circular LED light at the top end glows when receiving a call or message, or you can turn it off, if you prefer. We weren't terribly impressed by the mobile's lone display. While we understand the smallness (1.75 inches diagonally) is a result of the phone's overall size, it's difficult to read in direct light, due to the fact that it becomes a mirror in standby mode. You can't change the text size, and it reverts to the mirror mode when the backlighting is off. Also, watch for smudges, and only one menu page is visible at a time, which makes for a lot of scrolling. That said, the 65,536-color screen is vibrant enough, and the Landscape orientation took no acclimation.

It can't escape notice that the 7280 doesn't have a keypad. The only controls are a scrollwheel with a menu/OK button in its center, two soft keys, and the Talk and End buttons; in a departure from most Nokias, the End button doubles as the power control. The thumb-size wheel is your primary tool for interaction with the phone. Along with the center button, it's used for scrolling through menus, but it also lets you enter characters for both text messages and phone numbers, which are displayed in a line along the bottom of the display. Of course, this requires a learning curve, but we found it to be easier than we originally expected. For text messages especially, typing was actually faster than on a traditional keypad. Instead of pressing the same button multiple times for our desired letter, we used the wheel to zip through the alphabet quickly. Also, when typing a word, the predictive text lists the next few most probable letters followed by the entire alphabet. It may sound complicated, but the result was an ergonomic and user-friendly arrangement. However, dialing numbers was tricky on a couple of fronts. Not only do you have to select a menu option, you also have to scroll back and forth to choose the required digit. But since Nokia assumes you'll be placing calls mostly from your contacts or calls list (voice dialing by name only is included), we had to call new numbers infrequently. Be warned, however, that you can't dial phone numbers such as 800/DENTIST. The number list does not have letter equivalents.

The other keys, which are set into the outermost white ring surrounding the wheel, were a tad too small for our tastes. The top soft key opens a shortcuts menu when in standby mode, then activates an options menu when selecting a function. Sometimes this required two clicks to select items, but it wasn't particularly bothersome. The bottom soft key opens your contacts list in standby mode and functions as the Back button when in a menu. We would have preferred dedicated volume keys. Instead, you must remove the phone from ear during a call to adjust the sound level.

The 7280's quirky form factor had its drawbacks. The SIM card is inserted into a tiny drawer that can be opened with only a paper clip or a supplied tool. As a result, changing the SIM card was a pain, and we were constantly worried we'd lose the tool, the drawer, or both. If you never take out your SIM card, it may not be a worry, but even then, it isn't ideal. And on a more sobering note, the 7280 does not have a user-replaceable battery. If it conks out, you'll have to take it to an "authorized service facility," wherever that might be. We wonder if it would be worth the trouble.

Features of Nokia 7280 (Unlocked)

The Nokia 7280 has a healthy 1,000-name phone book with room in each entry for five phone numbers; Web, street and e-mail addresses; and notes, while the SIM holds an additional 250 contacts. You can add voice tags to your contacts and organize them into caller groups or for caller-ID purposes, as well as pair them with a picture or any of 50 polyphonic ring tones. Other offerings include a vibrate mode, text and multimedia messaging, an alarm clock, a calendar, a to-do list, a notepad, and a voice recorder. Workaholics can choose from a speakerphone that's activated after you make a call, Bluetooth, an infrared port, and PC synchronization. You also get a WAP 2.0 wireless Web browser, but it's hardly viewable on the tiny display.

The 7280's VGA camera takes photos in only 640x480 resolution, but you can make other adjustments, such as choosing between Standard, Portrait, and Night picture modes and High, Normal, and Basic image-quality settings. You also can use the self-timer and a zoom, as well as elect to use the shutter sound or a silent option. Shots were about what we expected for a phone of this caliber--nothing you'd want to display but good enough for on-the-go snaps. When finished with your pictures, you can send them to your friends or save them to the phone's generous 50MB of shared memory. Disappointingly, you can play videos you download to the mobile, but there's no recording capability.

An expected bonus on the 7280 was the integrated FM radio. To listen, you need a headset that also acts as the antenna; you also get 20 presets. The handset can be personalized with a variety of themes, screensavers, wallpaper, color schemes, and sounds. If you get bored with those, you can download more options. You don't get any games, but they wouldn't be worth playing on the diminutive display; more to the point, there's no Java support.

Performance of Nokia 7280 (Unlocked)

We tested the triband (GSM 850/1800/1900; GPRS) Nokia 7280 world phone in the San Francisco Bay Area. Call quality was very good, with crystal-clear conversations and full volume. Speakerphone quality was muffled a bit, which is to be expected, but calls and radio through the included stereo headsets were satisfactory. We successfully paired the phone with the Logitech Mobile Freedom Bluetooth headset, which also gave us solid call quality.

Battery life was satisfactory. We got 4.25 hours of talk time on a single charge, compared with the promised time of 4 hours. Though that's not bad, it's much less from what we're used to with Nokia. Standby time was 9 days, compared with the rated time of 11 days. According to the FCC, the 7280 has a digital SAR rating of 0.83 watts per kilogram.