Kodak EasyShare LS743
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CNET Editors' Review
The good: Solid image quality; easy operation; excellent burst mode; outstanding battery life.
The bad: No manual exposure/focus controls; no TIFF/raw options; no diopter adjustment; memory card not included.
The bottom line: Clean design, fast operation, and a great burst mode are the hallmarks of this 4-megapixel shooter for the point-and-click crowd.
Top-mounted controls include a power-on button illuminated by a blue LED that's bright enough to read by, a flash-mode key, and a rotating wheel that cycles through the main shooting modes, which are displayed on the back panel. When the icon for the mode you want (Auto, Portrait, Close-Up, Scenes, Video, or Favorite Review) is illuminated, you press the jog wheel to activate it. Selecting Scenes produces an LCD menu of choices such as Night or Sport. Because the mode indicators are each illuminated by a flashing red LED and described on the LCD, it's easy to choose these settings under the dimmest ambient illumination.
The back panel is clean and well laid out. The 1.8-inch LCD is centered and flanked on the left by Delete, Menu, Review, and Share buttons and on the right by a four-way controller pad that rocks up, down, left, and right to navigate menus or controls and is depressed to activate a selection. The zoom toggle is concentric with the four-way button.
Shooting options other than flash mode require a trip to the well-designed menu system, where you can make adjustments to exposure compensation, white balance, ISO setting, focus zone, and metering mode. You'll also find the burst mode and self-timer there. Unfortunately, most settings other than picture quality return to their defaults once you turn off the camera. A second menu layer invokes a setup menu for more permanent settings, such as picture review, sound volume, and date stamps.
The upper-left corner of the back panel includes the optical viewfinder and a "ready" LED that turns green when autofocus and exposure are set and flashes when an image is being stored.
Although the Kodak EasyShare LS743 sports a 2.8X zoom lens instead of the more common 3X type, you probably won't notice the difference. The 36mm (35mm-film-camera equivalent) wide-angle view is broad enough for most indoor shooting, and the 100mm (equivalent) telephoto setting actually shaves just 8mm from what you'd get with a full 3X magnification. The Schneider-Kreuznach C-Variogon lens name lends some cachet and nostalgia for film-camera veterans but, more importantly, focuses down to 2 inches at the wide-angle setting in macro mode and 12 inches at full telephoto.
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stars 6 of 8 users found this review helpful
"Could be a contender, but weird GUI & poor flash make it a 5" By josemalone
Pros Small, well built, lots of features
Cons Flash is not in the same room, GUI is from outerspace
Summary We got this as a gift so we didn't shop around. But after using this puppy for a couple of months here is my take.
Flash: The timing on the flash is off, or something. Every indoor picture is too dark.
Reviewing pictures: There is no way to just ... Expand full review
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