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EasyShare LS743 Zoom Digital Camera

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top sides back

See all products in the Kodak EasyShare LS series
See all Eastman Kodak Co. products

  • Quick specs
  • Resolution: 4 megapixels
  • Optical zoom: 2.8 x
  • Display type: 1.8 in LCD display
  • See full specifications

Add to my list Product summary

The good: Solid image quality; easy operation; excellent burst mode; outstanding battery life.

The bad: No manual exposure/focus controls; no TIFF/raw options; no diopter adjustment; memory card not included.

The bottom line: Clean design, fast operation, and a great burst mode are the hallmarks of this 4-megapixel shooter for the point-and-click crowd.

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CNET editors' review

  • CNET editors' rating: 3.5 stars Very good
    Detailed editors' rating
      Design : 8.0
      Features : 7.0
      Performance : 8.0
      Image quality : 7.0
      Overall score: 7.6 (3.5 stars)
  • Reviewed on: 01/13/2005
  • Released on: 06/15/2004
Snapshooters who want good image quality and ease of operation and won't miss manual controls will love the Kodak EasyShare LS743, a slim and totable 4-megapixel model. While its zoom range is limited to 2.8X, close focusing, a good burst mode, and extralong battery life make this a versatile camera, especially for photographers whose enthusiasm for picture-taking exceeds their technical skills.The panorama layout of its 4.3-by-1.2-by-1.9-inch all-metal body lets the 6.5-ounce Kodak EasyShare LS743 slip easily into the narrowest of pockets, but its wide shape and the placement of the shutter release and zoom controls make it awkward to use this camera one-handed. For best balance, brace the left side of the LS743 with one hand, place your right index finger over the top onto the shutter release, and let your right thumb find the zoom toggle on the back panel. Those with large hands may find the mandated grip a bit awkward.


The Kodak puts the flash-control button on top of the camera, along with a wheel that lets you cycle through shooting modes.

Top-mounted controls include a power-on button illuminated by a blue LED that's bright enough to read by, a flash-mode key, and a rotating wheel that cycles through the main shooting modes, which are displayed on the back panel. When the icon for the mode you want (Auto, Portrait, Close-Up, Scenes, Video, or Favorite Review) is illuminated, you press the jog wheel to activate it. Selecting Scenes produces an LCD menu of choices such as Night or Sport. Because the mode indicators are each illuminated by a flashing red LED and described on the LCD, it's easy to choose these settings under the dimmest ambient illumination.


The four-way controller lets you navigate menus and operate the zoom.

The back panel is clean and well laid out. The 1.8-inch LCD is centered and flanked on the left by Delete, Menu, Review, and Share buttons and on the right by a four-way controller pad that rocks up, down, left, and right to navigate menus or controls and is depressed to activate a selection. The zoom toggle is concentric with the four-way button.


The icons to the right of the LCD panel illuminate when you cycle through shooting modes with the jog dial on top of the camera.

Shooting options other than flash mode require a trip to the well-designed menu system, where you can make adjustments to exposure compensation, white balance, ISO setting, focus zone, and metering mode. You'll also find the burst mode and self-timer there. Unfortunately, most settings other than picture quality return to their defaults once you turn off the camera. A second menu layer invokes a setup menu for more permanent settings, such as picture review, sound volume, and date stamps.

The upper-left corner of the back panel includes the optical viewfinder and a "ready" LED that turns green when autofocus and exposure are set and flashes when an image is being stored.


Unless you plan to shoot no more than 10 shots at a time at full resolution, you'll want to upgrade the LS743's internal 16MB of memory with an SD/MMC card.

Although the Kodak EasyShare LS743 sports a 2.8X zoom lens instead of the more common 3X type, you probably won't notice the difference. The 36mm (35mm-film-camera equivalent) wide-angle view is broad enough for most indoor shooting, and the 100mm (equivalent) telephoto setting actually shaves just 8mm from what you'd get with a full 3X magnification. The Schneider-Kreuznach C-Variogon lens name lends some cachet and nostalgia for film-camera veterans but, more importantly, focuses down to 2 inches at the wide-angle setting in macro mode and 12 inches at full telephoto.

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Reviews from around the WebPowered by alaTest

  • alaTest.com

    Editors' rating: 84

    Summary: alaTest has collected and analyzed 257 reviews of Kodak Easyshare LS743 from international magazines and websites. Experts rate this product 71/100 and users 86/100. Comparing these reviews to 554627 other Digital Compact Cameras reviews gives this product an overall alaScore™ 84/100 = Very Good.

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  • newbie.org

    Editors' rating: 100

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  • techtree.com

    Editors' rating: 70

    Summary: The camera is sleek and very stylish, the metallic finish adds to the sophisticated look. The looks and size are perfect for a point-and-shoot camera, making it truly pocketable. Its design is very much towards the rectangular side than the usual ...

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  • dpexpert.com.au

    Editors' rating: 70

    Summary: Small may be beautiful, but there is a point at which miniaturisation starts to defeat useability. These two cameras are on the borderline. The optical viewfinder is too small and awkwardly placed on the very end of the camera body.

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  • dcresource.com

    Summary: When it's time to recharge the battery, just pop it into the included external charger. Expect a three hour wait while the battery is charged. This isn't just one of those "plug in right into the wall" chargers -- you can swap plugs too, allowing you ...

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  • pcmag.com

    Editors' rating: 80

    Summary: The Kodak LS743 is takes extremely crisp, sharp pictures, sharper than many cameras with a higher MP rating. It's slow to start and not the sexiest camera we've seen, but it's easy to use and gives you great return on your money.

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EasyShare LS743 Zoom Digital Camera