If you want more content, you'll go into the Channel Store. Here you'll find lots of excellent mainstream apps such as HBO Go, MLB.TV, Vudu, NHL GameCenter, Epix, Crackle, Picasa, Flicker, Mog, and Rdio, as well as more specialized channels like TED Talks, Revision3, TWiT.TV, NASA, and CNET. You can see a full list on Roku's Web site. The biggest omissions are currently YouTube and Spotify.
The Channel Store itself can be overwhelming, with the huge selection of channels presented as a seemingly never-ending grid. The lack of a search function can make it annoying to find a specific app, and even though there are filters, like "Most popular" and "Movies and TV," it's still easy to get a little lost determining what you're actually looking at. Luckily, once you add a channel, it shows up on the home screen, and you can arrange home channels in whatever order you'd like. You can also add channels to your box using using Roku's Web interface, which does have a search function, thankfully.
There are also dozens of unofficial "private" channels built by third-party developers. These include everything from quasi-legal re-streams of Web and international video channels to adult content. They're accessible using special codes available online. But parents need not fret: password controls are available to ensure that only the Roku account owner can add channels. And, because you can add and delete channels as you see fit, you see only the programming you want. Check out the Roku Channel Database and Nowhere TV for a full list of Roku channels. Just be aware that some of the private channels are unsupported, so they could be shut off without notice.
Rounding out the Roku's streaming functionality is one of its newest features: cross-platform search. If you know what you want to watch, but aren't sure what service it's available on, Roku Search combs through Netflix, Amazon Instant, Vudu, Hulu Plus, Crackle, and HBO Go, then lets you know whether it's available free for subscribers or for an additional pay-per-view fee. It works quite well overall, and you can even search for directors and actors, in addition to movie and TV show titles.
In use, the Streaming Stick performed as well as the other Roku boxes we've used previously, but one quirk is that the Stick remains on when the TV is off. Otherwise, using the gaming remote or the TV's own gave us a streamlined streaming experience.
Playback quality when streaming the HD Netflix title "Comic Book Men" via Roku was virtually indistinguishable from playing it through the Smart TV platform on the Samsung ES8000. There was some softness there, but that was likely source and network related.
Playing Angry Birds with the Gaming Remote was fun, with intuitive controls and movement of the cursor. However, if you're a fan you already have it loaded on every other device in your house, including your washing machine and dryer set, right?
Switching to the Insignia remote that shipped with the E480 worked fine, and the Home button brought up the Roku interface as expected. It includes more functions than the simplistic Gaming Remote so you may end up using it more often.
Of course, at the moment you're stuck using one of two budget devices -- the Insignia or the 3M -- which rely on the Stick to provide any form of smart TV. While it would be silly to buy this device and pair it with the Samsung ES8000, it's still possible.
The Roku Streaming Stick is a novelty at the moment, because it requires an MHL port, which is available on the Insignia E480 as well as a handful of additional TVs and one AV receiver. The Insignia TV is one of the only devices currently available that is certified "Roku Ready," which means it's fully compatible with the Streaming Stick. While you can cut down on some clutter and maybe gain some bandwidth by streaming over 5GHz, there is really no reason to get the Streaming Stick. The ability to control the device with your TV remote is nice, but combining a learning remote such as the Harmony One with any of the Rokus is even better.
At the moment, the Roku Streaming Stick occupies a very specialized niche in the market -- you're better off sticking with the other Roku devices until there are more compatible TVs available.