Entered CNET Catalog: 02/08/2005
SKU: CNETMAXIMIZER8
Manufacturer: Maximizer Software
Editors' review
- Editors' Choice: No
- Reviewed on: 02/16/2005

The Maximizer interface is easy to comprehend. The major sections--My Work Day, listing your current tasks and appointments; Calendar for scheduling tasks, including printing to paper Franklin Planners and DayRunner organizer formats; Address Book for maintaining contacts; Hotlist for targeting your best prospects; Email for accessing Outlook; Company Library for closing a sale with the latest presentation and market info; Personal; and OrderDesk for invoicing sales--are all listed along with their icons on the left and include multiple means of access, via a menu option, a button bar option, or a right-click. Maximizer 8.0 provides numerous improvements over previous releases, including its ability to export Maximizer Address Book entries directly into Outlook. But Maximizer 8.0 surpasses Act Premium for Workgroups with its native ability to track and close sales in greater depth. For example, Maximizer might aid a sales employee for a clothing manufacturer who needs day-to-day involvement with customers. Within Maximizer's Opportunities screen, that salesperson could tag each new lead with a sales prospect ("doubtful," "very good," and so on). Maximizer's Company Library feature keeps handy documents that will help make the sale, including price lists and images to attach to a Web site or a brochure. The Maximizer OrderDesk then finishes the sale, letting the salesperson fill out an order form or an inquiry--complete with address, item codes, and comments--for electronic forwarding to the appropriate departments, including the merchandise warehouse.
The daily, weekly, and monthly calendar views in Maximizer 8.0 have also been revised to hold more information drawn from other modules in the contact manager so that tasks, appointments, even conference room scheduling is possible. There's also an accounting add-on for Intuit QuickBooks that allows users of both apps to view vendor and customer info. Transactions in Maximizer 8.0 automatically sync with the appropriate QuickBooks data file, allowing a salesperson, for example, to electronically send her order to a number of appropriate departments, including accounting, sales, and inventory, at the same time. Act Premium 2005 integrates with Peachtree Accounting instead of QuickBooks.

Maximizer 8.0's most significant change, however, is its replacement of ReportSmith, from Strategic Reporting Systems, with the superior and more versatile Crystal Reports from Business Objects. For example, a real estate agent could use Crystal Reports to generate comparative pie charts detailing the resale value of homes in different local areas for his customers, or a sales manager could turn out graphs comparing wholesale product movement by national region and time of year. Crystal Reports is available as a separate add-on to Act Premium 2005, but we like the convenience of its inclusion within Maximizer. Maximizer Software provides a lot of technical support. Live support is available for Maximizer 8.0 by telephone Monday through Friday, from 10 a.m. to 7 p.m. ET. Following product registration, the first hour or the first five incidents (whichever occurs first) within 30 days are free. After that, things get very expensive, very quickly: $45 per incident on a standalone computer. In a multiuser environment, the first month is $150 per incident, and $200 per incident after that. The fees are higher than expected for software of this caliber.

The context-sensitive in-program help system is effective, with entries for everything from the most generic (Address Book) to the specific (Print Column Report). Maximizer also provides a stellar online searchable knowledge base, though it does not offer e-mail support. There is a printed 32-entry tutorial database and a printed and indexed 200-plus-page user guide, too, but those who'd rather get up to speed quickly might prefer to pay $49 for the optional 100-page training guide.
User opinions
Select a User Opinion to view: 1 2 3 4 5 6 7 8 9 10 11 12out of 12 user reviews
User since vrs 3
Pros: Great PIM very flex
Cons: Always has had poor support
out of 12 user reviews
Do not buy this product
Pros: absolutely none
Cons: Hard to install; riddle with bugs; difficult to do mail merges using MS Word; terrible customer support
out of 12 user reviews
Shame on Maximizer for putting this crap out . Worst software I have ever bought
Pros: It's so bad, it makes ACT! look good.
Cons: It wouldn't install correctly. knowledge base solutions didn't work. telephone support consisted of the individual reading the user's guide to me.
out of 12 user reviews
Many bugs and callback support that does not call
Pros: It is not bad when it runs
Cons: Expensive, Bad Support evan with expensive support agreement, many problems with sync and other database related issues.
out of 12 user reviews
Love the Product - Not the Company
Pros: Relational Database
Cons: Customer Support Poor
ACT! was less expensive and easier for my sales force to use, and came out of the box with the ability to share databases without additional software.
ACT! is not compatible with the new Office or Vista. ACT! support is nonexistent without a contract, and when ACT! could not tell us how to install the product on Vista, we developed our own work around.
We are going to give Outlook with Business Contact Manager a try. It seems to have everything we need, including the ability to share a database. I'll write an Outlook review when I have more information.
out of 12 user reviews
So-so product at a reasonable price
Pros: Reasonable price for a flexible, fully-featured product
Cons: Does not interface well with non-Microsoft products; limited reporting capabilities
The good points:
1. Great flexibility to customize the database (address book)very easily.
2. Very wide range of features and tools.
3. Opportunity management functions are limited, but easy to use.
The bad points:
1. Notwithstanding the large number of predesigned reports, Maximizer is really rather limited in its ability to report data in any other way. The custom report design function is poorly documented and very difficult for most users.
2. Calendar management is extremely cumbersome and inflexible -- bordering on useless. Maximizer does not carry appointments past midnight into the next day; and, once entered, some important calendar fields cannot be edited.
3. Maximizer does not integrate well (in some cases not at all) with non-Microsoft products.
out of 12 user reviews
Still the best!!
Pros: list-based interface
Cons: putting in new features I wanted, which meant I had to upgrade
I know some of the new online contact mangers are pretty easy to access on the Web, but HAVE YOU SEEN THE PRICES?!? They work out to something like $500 - $1000 per year. Way too much! Maximizer is less than $200. I’ve been using an older version for three years so it’s definitely worth the price.
out of 12 user reviews
I've looked at the competition and they don't stack up!
Pros: flexibility, usability, graphically pleasant
Cons: After 13 yrs use, I haven't found one.
out of 12 user reviews
Unlike all others
Pros: List-view dashboard
Cons: Steep learning curve
The other betterments include the ability to create lists of contacts/companies and saving them to later use; one-click quick/easy access to documents previously created for contact/companies (this is a chore in other programs); true dynamic linking of actions, notes, etc to the contact/company they belong to; ability to relate more than one contact/company to an action or event.
I never used it but Maximizer also provides backend linkages to websites for those who want to do business through a website. Maximizer simplifies the fullfillment tasks.
I highly recommend Maximizer for help-desk and stand-alone use and I have recommended it for over ten years now. When will someone come up with something that's really competitive? They just refuse to admit their basic designs are flawed.
Maximizer is available in trial form. Try it out! Then try out one of the others. You'll be amazed at the difference in program intelligence.
out of 12 user reviews
Good with some very important limitations
Pros: easy to use (once you get used to it)
Cons: very poor edit and import/merge capabilities
Secondly, if you want to import extra contacts from a spreadsheet it does not work well. If you have one company listed at 10 locations with 30 contacts at each in your spreadsheet, you wont get the mirrored once you import.
If Maximizer would fix these, I'd give it a 9 or 10
out of 12 user reviews
Great Product, Great Support
Pros: Simple, uncluttered, easy to use interface (unlike Goldmine), very fast, great handling and display of multiple contacts from same organization (what Act! 2005 & Outlook Business Manager should be)
Cons: calendar interface could be more attractive, absence of m Llamagraphics Life Balance)ulti-stage tasks (like
That said, Maximizer comes the closest. I have worked with various versions from this company since version 1. For various reasons, usually foisted on me by new employers, I used and supported the other products mentioned since then. However, now that I have started my own company I have reevaluated the leading products and selected Maximizer for my own organization. The company's support during my evaluation of the newest release, Version 8, has been nothing short of phenomenal. Not only is the product fully featured and very robust, they are open to suggestions for enhancement. I have had enough opportunity over the years to work with the people from Maximizer to see how various enhancement requests have been incorporated into the product in various versions. Of all the products I have used they seem to best understand what users want and need from a CRM/PIM/contact manager. I am looking forward to using their product as the foundation for my own company's sales and marketing efforts.
out of 12 user reviews
Stay away from the company that makes this product
Pros: Not sure, never got it working and got no customer support
Cons: The company just does not care about its customers.