The SimpleTech SimpleDrive offers a sleek design. The body was designed by legendary design company Pininfarina. Yes, that Pininfarina, designer of Ferraris. It sports an aerodynamic-looking design with a tapered side and side-panel markings that suggest forward motion. The drive measures 8.25 inches long, 1.5 inches tall, and 5 inches wide. The six capacities come in different colors, but all have a large, oval button mounted on the top, surrounded by a capacity meter ring. All house a 7,200rpm 3.5-inch hard disk drive.
The back edge houses the power jack and a USB port. Currently, only the USB 2.0 model is available, but a USB/FireWire version--called SimpleDrive Deluxe--will be available shortly. Setup is simple: just connect the drive to your PC using the USB cable, plug the drive into an electrical outlet, and power it on--it's plug-and-play.
The SimpleDrive is available in six capacities: 160GB, 250GB, 320GB, 500GB, 750GB, and 1TB (currently, not all capacities are represented on SimpleTech's Web site). The drive comes preloaded with ArcSoft Total Media Backup and Record software, which you can install by opening the folder on the drive and double-clicking the setup utility. ArcSoft Total Media provides a clean, easy-to-use interface for setting up backup profiles. You can pick files by category, file types, or using the advanced tab, pick individual files and folders. You can set the backup target as either the SimpleDrive or a CD/DVD burner. Backups can be one-time events, or you can schedule them to occur at regular time intervals, and each occurrence can be a full backup or incremental (where only changed and new files are backed up). It should be noted that ArcSoft Total Media can only backup files and folders; it can't create a bootable backup of your operating system or backup system settings as you can with the EMC Retrospect software bundled with the Western Digital MyBook. You can, however, use the program to burn data and music discs (Windows users only). Once you have a backup profile set, you can press the top-mounted backup button to initiate a backup sequence.
The previously mentioned capacity meter gives only a rough estimate of remaining capacity. Each of four sections represents 25 percent of the drive and lit sections represent available space (that is, when you first install the drive, the ring should be fully lit). When available capacity drops below 10 percent, the ring flashes red when you first power it on.
SimpleTech bundles each SimpleDrive with a free 2GB account with Myfabrik.com, an online storage service (SimpleTech is owned by Fabrik). If 2GB isn't enough for you, you can purchase additional space for 49 cents per gigabyte. The Myfabrik account allows you upload files to Fabrik's servers and access them anywhere via a Web browser. Once uploaded, the files can be tagged, organized, and shared among your friends. This new version of Myfabrik interfaces easily with Photobucket and Flickr by providing folders into which you can drop photos that are then automatically pushed out to those sites. If you already have photos uploaded to Flickr, you can point your Myfabrik account to your Flickr account and Myfabrik will automatically grab those files.
For this review, CNET Labs tested the 500GB version of the SimpleDrive. It took 9 minutes, 22 seconds to write our 10GB folder of mixed file types, for a rate of 18.23Mbps. It took 8 minutes, 35 seconds to read back the same folder, or a rate of 19.89Mbps. These speeds put it right on par with the Seagate FreeAgent Pro (running via USB) and behind the LaCie d2 Quadra drive. Overall, the SimpleDrive performed sufficiently for most people's needs.
Service and support
SimpleTech backs the SimpleDrive with a standard one-year warranty. Toll-free tech support is available weekdays from 6:30 a.m. to 5:30 p.m. PT. You can also get live chat help or e-mail tech support from SimpleTech's Web site. The site also offers FAQs, downloadable software and drivers, troubleshooting tips, and manuals.