37IN WS LCD 12000:1 1366X768P HDTV 720P 2X HDMI W/SPKR STAND BLK

Pros: Color is great. There are so many setting options and it allows you to dial it in perfectly.
Stylish.
Speakers are good

Cons: Off angle viewing isnt the best

Summary: Went to the store to get the Samsung A450 in the same size. The LG's deep rich color stole me away. With the other specs of the two tvs pretty much the same I had to go with the better picture. When I got the tv home the picture was pretty good but I never could get it quite right. I checked out cnets review of the 32lg30 and copied their calibration settings. Now it is spectacular. Cnet agreed except for the black levels. Personally I dont see the issue. This is my first round with HD and that could be it but really, I dont see a problem with the black levels. If there is a tv with a better picture and better color out there I would have to see it to believe it. The only negative I have found is at extreme angles it does wash out. But, since I dont plan on watching it from extreme angles, and LCDs have this problem in general, its not a concern with me. Again, the picture and deep rich colors of this set are fantastic!!!