"This is a great value for the price."4.5 starson by Braindropping
Pros: Overall, the menu allows for a wide ranging selection to what your main viewing area is going to be like and is quite easy to switch to the various modes that it offers (Cinematic, etc) and the picture is crisp and clean.
Cons: The only con I have is that occasionally there is noticeable jagged movement with objects (people, pets, buildings) going across the screen. I'm sure I can fix it, but don't know how, but it doesn't bother me enough for me to hunt down a solution.
Summary: If you're not a true TV aficionado that is willing to save a few bucks, then this is the TV for you.
You shouldn't expect all the bells and whistles that other TV's have at a higher range, but it serves my casual HD viewing just fine.
Even after 8 months of ownership, I still get stunned by the clarity of shots.