According to NPD DisplaySearch, LCD dominates the TV market at 85.5 percent share, compared to plasma at just 6.1 percent. LG is only one of three plasma makers left, and while it's not pulling out, it is paring down its plasma offerings for 2013.
The company's top-of-the-line plasma, model 60PH6700, now comes in just one size, 60 inches. Meanwhile the company will only ship two other series of plasma TVs this year, both bare-bones models.
The 60PH6700 loses a few of the extras that came with LG's 2012 flagship, the PM9700 series, namely a matte screen finish and THX certification. The PM9700 wasn't among the top-performing plasma TVs of last year, and LG hasn't mentioned any picture quality-affecting improvements it made to this year's versions.
The 60PH6700 does get Smart TV and active 3D, however, and the company's 2013 focus is definitely on the former. The TV will feature natural language voice control via the mic built into an upgraded Magic Motion remote control.
LG's Smart TV platform will also get an update with a customizable dashboard via the new "My Interest Cards." Sharing from tablets and smartphones has also been improved with WiDi (Intel) and Miracast (Android's wireless competitor to AirPlay), plus MHL (wired), and pairing via NFC (near-field communication). The new "Tag On" feature will work the same way as tapping phones together, but instead the smartphone user taps against an NFC sticker on the TV.
The TV also has an improved content recommendation engine called On Now that suggests content from on-demand and cable and satellite services via pop-up thumbnail images. A dual-core processor runs the show.
LG also calls the cabinet design on the 60PH6700 "Hair Line," so we assume that means the frame around the screen will be thin. It shares that option with the step-down PH6500 models.