"Hands down the winner!"5.0 starson by virtuapete
Pros: bright, crisp, outstanding black level
Cons: more expensive than most
Summary: I originally sought out for the 52" version but settled on the 46" to save $1000 anf determining 46" would "be enough". When I went to the store to see this set in person I was in awe! It far and above out-classed everything else in the store's showroom, plasma's and LCD's alike. The colors are rich, the blacks amazingly deep (best blacks I have seen on anything to date), smooth action and overall just a very engaging image. I wasn't planning on buying that day, but the reaction I had to the set caused me to leave the store with one! I agree cost is up there, but if your like me, I planned on buying one set I would love so I can keep it for some time and this is definitely the one. Finally an LCD set I can live with without the caveats and/or minor issues of others. This set combines the right set of features and levels of performance that only the most picky of consumers would find fault in. For the rest of us, there is finally a choice you can be happy with all around.