"Love the tv"5.0 starson by ashfall5
Pros: Deep blacks, extremely vivid colors, bright whites. Reflective screen hasnt bothered me, image is richer than matte screen. Originally wanted a plasma but found the LED puts out more light for a more vivid image, with arresting color and inky blacks.
Cons: Cost is high, but this will change with time. LCDs have had more trouble handling motion than plasmas, which bothered me on the A950, but with the separate dejudder and antiblur controls on this tv basically solve the problem
Summary: Very happy with it, stunning picture quality, most beautiful TV image I've ever seen anywhere. I think the local dimming LED is a significant advance in TV quality.