"Based on bang for the buck, it's a great buy."5.0 starson by mathisje
Pros: Many customization options. Great HD picture. Good sound. Easy Internet access. Very light weight. Great price for the features. Works well in a bright room.
Cons: Took a bit of trial and error to get colors, contrast, brightness, and other features right for us. 3D not highly rated, but its not a conern for us.
Summary: I did a lot of research and showrooming. It's not worth the 50-100% increased cost for slight improvements. For a dark room, I might have gone plasma. I'm comfortable buying TVs from places like Amazon or Crutchfield. However, I took an internet quote to a big box retailer and got the tax removed, free delivery and bask setup free. Also, an easier return (not that I intend to).