"Sharp does it again. The Yellow Sub-Pixel is NO gimmick"5.0 starson by Dishguy1
Pros: I understand why Sharp chose Yellow as the 4TH color. For all that consider it a gimmick, I suggest a little research into Colors and how / why the color yellow is percieved by the human brain. The audio better than any flat panel TV on the market.
Cons: Not a single negative can I find with this TV and I am a former Sony employee.
Summary: You can not go wrong with this product. Do not let someone steer you away from this. All one needs to do is simply consider all that it offers. I would suggest using a Blu Ray DVD as that will give you a better indication of what this TV is capable of. Sharp is using a special display in some stores to illustrate the features of the TV. Although the video is acceptable on this display, I would still insist on viewing it with a BluRay. Sharp offers virtually this same product with a 240HZ refresh rate, but I could not see a difference. The 120 HZ refresh does a great job of eliminating Motion Blur regardless of how fast the action on screen. This TV also has Vyper Drive for Video Gamers. This uses only the primary main video proccessor for reduced lag time.