By:
David Katzmaier
As competition among flat-panel HDTVs intensifies, traditional manufacturers such as Sharp have to scramble to lower prices or lose sales to cheaper, less recognizable brands.
The Sharp LC-37D40U improves on its predecessor, the LC-37D7U, with both a lower list price and a newer, better-spec'd LCD panel, but the most obvious difference between the two is skin-deep.
As with most LCD-based flat-panel HDTVs, the Sharp LC-37D40U's native resolution is 1,366x768 pixels, which should be enough to convey every detail of 720p HDTV sources.
Overall, the Sharp LC-37D40U offers superior picture quality to that of most LCDs we've reviewed, with deeper blacks and excellent detail, although its color accuracy leaves something to be desired.
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