37IN AQUOS 1080P LCD HD TV

Pros: Contrast ratio, phenomenal HD gaming, ease of configuration, vibrant colours

Cons: TV channel switch is a little slow

Summary: I've owned this TV for a few days now and I'm simply blown away by it. Everyone I have shown it too have all been incredibly impressed also.

Pros
-XBOX 360 games in 1080p are simply incredible to look at, especially in Gaming or Dynamic display mode. This television shines under these conditions.
-Automatic up-convert of lower display-capabilities to 1080p.
-Analog TV signals look better than expected, and the built-in features make almost any program look decent (i.e. noise reduction, stretch modes to wide screen do not look distorted, feature rich control over display settings without being difficult to understand, automatic backlight dimming depending on the room lighting, vibrant colours and excellent contrast ratio).
-Let me reiterate, the colour contrast is phenomenal. This is one of the most important features, if not the most important feature of an HDTV.
-Intuitive and easy-to-use menus, both for the techy and the layperson.
-Nice menu and on-screen display, which are very informative (i.e. when flipping TV channels, the channel includes information about whether the signal is analog or digital, as well as the type of sound).
-Ability to optimize picture based on whether the images appear fast (i.e. a sporting event) or slow (i.e. a movie drama).
-Switches only between active inputs as well as remembering input-specific settings (including audio).
-Sleek black display with no screen glare.

Cons
-Switching between televison channels is a little slow.
-Television audio is average. Although the built-in surround sound capabilities aren't bad, and sound kinda cool, a surround sound system would really do this TV justice.

IMHO, this is the best 37" 1080p widescreen television I could find that wouldn't break the bank.