"Excellent value. Very happy with this TV."4.5 starson by bandeeto1
Pros: Very good picture. Deep blacks. Light/color sensor works without a hitch. Decent sound straight from the TV. Looks good. Base feels solid (important because I have small children). Easy setup. Not too heavy, but feels quality.
Cons: Slight bluish tinge to the absolute blackest of blacks. When watching low quality signals Sony's video processing (cleanup, smothing, etc) result in a "camcorder-like" effect. Not great, but after comparison it's a lot better than without it.
Summary: I bought the 40EX500 because I trust Sony quality. Having said that, if i needed to replace the one I've got I'd buy the same TV. Blue-rays look phenominal! I bought sonys BD player at the same time which also streams Netflix (and other stuff). The BD player and 40EX500 work very well together and streaming video looks better than ever, by a long shot. Video games look great as well. Can't wait to watch the World Cup this summer!!!!!! I've only had this TV for a week, so I'll update my review in a few months.