"Beautiful picture, great price!"4.5 starson by ktilford27
Pros: - Very high contrast and brilliant color on the display, none of the "hyper-real" edging like roommate's Samsung.
- 3D feature works well, even "converts" 2D with decent results
- Sony on-screen menus are easy to navigate
- Thinner, stylish design
Cons: - Separate 3D transmitter and pricey glasses, but the Sony combo pack is a good value (especially if the store bundles it for free!)
- Not as thin as some other LED models
Summary: I went to the store to check a Panasonic plasma, and came out with this instead. The vibrant color, exceptional contrast and clarity, and very functional 3D mode won me over. In my opinion, it's the best-looking display with the most features at this price point ($1099 on sale at BB)--throw in the Transmitter / Glasses / DVD bundle and it was an easy choice!