"Still one of the best..."5.0 starson by KCENOTAPH
Pros: Color accuracy/depth/picture sharpness/quality/great blacks
Cons: It is kinda expensive..
Summary: Purchased a 2 day old open box at Circuit city for $1800 (what a steal!!)..This is still one fo the best pictures I've seen on a TV...I've checked em' all out..Plasma..LED...name it...This model will stack up with no problem....adjusted properly you'll see what a real beauty the XBR4 is...Color accuracy is fantastic..no ultra saturated cartoon colors (unless you want that..) excellent uniformity in color and black level across the entre screen..sharp defined picture..deep shade of black and detail in the darler areas as well..Sony's motionflow is THE BEST antiblur tech for LCD tv's...I see very few if any artifacts in anything I watch..from DirecTv HD to PS3..Blu Ray..everything looks spectacular..even the SD programming on DirecTV looks smooth and defined...I have never even had this thing calibrated! I just used the Spears and Munsil set up disc and dialed it in per the instructions and adjusted to my taste. I'll add this...all this b.s. "clouding issue" is related to only three things..improperly adjusted sets...bad unit..(it happens to all TV brands) or the most likely culprit...trying to watch 480i content from ****** cable providers or DirecTV...I've seen it...but ONLY on non HD programming and RARELY at that!! You can't fill in information that's not there..theres not enough density in the 480i picture to avoid that...Plasma may limit it just beacuse of the infinite shades of black available in that style of TV technology... All the reviewers(CNET/Home Theater) talk abbout the "deep blacks" of plasma and LED, but really ask yourself this when you're looking at TVS at the store....does the picture look good to you? If it does at the store, imagine how good it will look at home properly adjusted and with your sattelite/cable hooked up to it via hdmi and not split 50 ways/hooked up with a coax and set on torch mode like they have them in the store...if you find an XBR4..buy it..you'll save lotsa$ and still have an outstanding TV that will bring many hours of quality viewing to your living room....