"How could they?"3.0 starson by sevenclouds
Pros: PQ and Speakers
Cons: Fan noise/Electronic Hum
Summary: How is it that none of the so-called "unbiased experts" have mentioned the loud humming/fan noise?
This is not an isolated problem. Just search for "XBR fan noise."
Aside from this one issue, the XBR would be a 10 because it obviously has the best PQ ever. But if you watch in a relatively quiet environment, I'd avoid it--returned two units alreay.