Pros Nice product for fisrt 10 minutes of use
Cons Sony has a long history of defective LCD panels and electronic modules
Summary We bought a KCL 52XBR LCD TV in Feb 2008. As previously reported by others, in Aug 2009 we experienced lines progressing to a black screen. At that time we were told by a tech that it was a due to a bad LCD panel. Worse, when our installer contacted Sony he was told there was only a 12 month warranty (when Sony had extended to 18 months). Recall that Sony has you register your purchase so that you could be notified of issues like a warranty extension, but of course this is only likely a ploy to sell your name. Since the cost of repairs approached that of a replacement we passed on the repair. In researching a new TV, we learned of the special extended warranty on the 46 in models and of numerous reports of similar problems in the 52 inch products. Breaking through customer support, we got to consumer affairs. They insisted on a report from a Sony approved repair shop and proof of purchase. 110.00 dollars later once again we we informed that the problem was a defective panel. Two levels of customer affairs later Sony's response was "we'll assist you with covering 25% of the parts". Sony will not even refund the wasted $ 110.00 on the service call they insisted on. The Sony approved repair tech and our installer both have said they have experienced similar responses from Sony, but that a few customers have their entire repair cost on these 52 inch TV's covered fully. Needless to say, Sony is not a honorable company.
FYI There is also a problem with an electronic module at the top of the these KDL XBR's. The problem source can be differentiated by the fact that if the module is responsible, the Sony menus are unaffected.
Pros 27 days of operation were great, watched Blu ray movies, SUPERBOWL.
Cons SONY does not have a feindly repair process, this TV should be replaced with a new but they are not at all concerned of how this new TV that cost me $1765.00, is not performing at my house.
Summary Buyer BEWARE of SONY products and definately purchase extended warrenty coverage that covers LCD screen replacement.
Pros Awesome TV if you get it on sale.
Cons Stand doesn't feel as secure as I would like for a 52".
Summary Watch the Holiday deals. Picked ours up for under $1600, and yes it's the XBR model.
Pros Loved the features it offered, especially the internet access. Also liked the number of inputs and types.
Cons Had to return the first set within a month of purchase when a 2-3inch broad vertical band appeared right in the middle of the screen. The band made it impossible to watch anything.
Second set is also showing the same symptoms within a month.
Summary Stay away from this model. I will be looking for a different model when I replace it for the 3rd time since July.
Pros Deep blacks, sharp colors, 5.1 speakers remarkable, 720p movies look like 1080p, real time widgets and internet movies.
Cons I expect more from the 240hz feature.
Summary I have had this high end TV for 3 weeks now and so far I have nothing but high praises for its outstanding picture. This TV made me realize how having deep blacks is very important in displaying hi-def. Movies come alive because of this. Skin tones are more natural and edges are really sharp.
The 5.1 speakers is a plus. The sound separation is fantastic you will think it's coming from separate speakers. It even has an Optical output so you can connect it to your home theater system. This is very important if you intend to watch internet videos with this TV.
It's very easy to connect a modem or a bridge to this TV. Even a gadget challenged individual can do this in one shot, the interactive instructions from the TV is a big help. Connecting to the internet enables you to watch free movies from CBS, YouTube, Fear.net, Sports Illustrated on demand, Sony pictures, Golflink.com, and Livestrong.com for people who are thinking of lifting weights and going on a diet or just healthy eating. Then there's the Amazon video on demand and Netflix where you can connect and pay for movies using your own accounts with these companies.
The only feature that I think it needs an improvement on would be the 240 Hz feature. I have a Regza 120 Hz and I don't see any difference on how they handle the blurring effect of fast movements in movies. Well, maybe I have to play around with the setting a little bit more.
All in all this is a solid high end TV. A little pricey but it's all worth it.