Pros Superb deep black level, excellent color accuracy, zero blooming, outstanding motion resolution, very good 3D performance (David Katzmeier either received a bad revew sample, or purchased a defective set), did I mention endless inky blacks?
Cons Loss of color saturation from off angle, loss of black level from off angle, improper deinterlacing
Summary I want to start my review off by telling you that this television does not have the 3D problems that are discussed in Mr. Katzmeier's review. He either received a bad review sample, or purchased a defective unit.Just want to add that the design of this television is the pinnacle of flat panel design. I've had the UND8000, and UND6400 in my home, and neither of them got the reaction that the NX720 gets. The design is breathtaking! A 10 out of 10! A frameless/narrow bezel design simply can't compete with this monolithic one. When a nearly frameless television is turned off, it just looks like a screen with a narrow frame. The reaction from most people is simply, "That's a cool frame." When this NX720 is turned off, it doesn't even look like a television! It looks like a work of art! The reaction from other people is decidedly enthusiastic! They can't believe it's a television! So, the design score is definitely a 10, the performance score is an 8 (Cnet really blew it when they rated it a 7, but the off angle performance of any LCD still brings them down a bit), and the features are a 9. That means that this television actually rates as EXCELLENT and probably an 8.4 out of 10.
Next, I want to tell you that I find it amusing that this television received the same performance score as the LG LW5600 and the Samsung UND6400 series. I have a very personal objection to this, because I actually owned both the LW5600 and the D6400 this year, before purchasing this NX720. I can tell you, first hand, that the NX720 outperforms both of those sets by a wide margin. As a matter of fact, the performance difference is almost too great to quantify. Just look at the facts - The MLL measurement of the NX720 is extremely superior to that of either the LW5600 or the UND6400. It's a huge difference! The black level is so superb on the NX720, it's basically as good as the HX929. You'd have to see them side-by-side to know any difference. (I actually owned both the HX929 and the UND8000 series this year as well, before going with the NX720). This alone should bump the NX720 to a score of 8 in performance rating. However, there's much more - The LW5600 evinces an extreme amount of blooming. The NX720 exhibits zero blooming. The UND6400 is so plagued by light leaking through into the panel, bright spots all over, and terrible screen uniformity, that it's hard to view it in a darkened room. The NX720 has essentially perfect screen uniformity. I'm sorry, but with all of these extreme differences, there's simply no way that all three televisions can receive the same performance score. I don't know why David gave them the same performance score, but he was wrong for doing so. Just go and spend some time with all three in a darkened room, and the difference is unbelievable.
I want to go back and talk about the 3D performance for a minute. I witnessed none of the issues that are discussed in the review. There is utterly no flickering whatsoever. 3D off angle performance is very similar to what I've witnessed with all 3D LED-LCD televisions. With good 3D material, there is minimal crosstalk. I've even directly compared the 3D performance of this television with the superb 3D performance of the UND8000 series, as well as a PND8000 plasma, crosstalk on the NX720 is similar to the PND8000 plasma, and just barely worse than the UND8000 (although that television is a catastrophically awful 2D performer). The 3D performance of the NX720 is VERY GOOD! This can't be stressed enough! Please don't trust David's review. I'm positive that he either received a bad review sample, or purchased a defective unit. I'm extremely sensitive to any and all video quality flaws, both in 2D and 3D. I've watched sets that exhibit flicker in 3D mode. The NX720 does not. I've watched sets that have a lot of 3D crosstalk. The NX720 does not. I don't know what might have happened when Mr. Katzmeier spent time viewing the NX720 in 3D, but he witnessed a lot of issues that simply aren't present on a properly functioning NX720. The 3D performance of the NX720 is just as good as the UND6400 series, and the PND8000 plasma. It's not quite as good as the UND8000 series or the Panasonic VT30 plasma, but it is very good, and equals the performance of most high-end LED-LCD televisions.
I want to let you know that I normally agree with almost everything I read in Mr. Katzmeier's television reviews. He is accurate about 90% of the time. Many of the flaws or issues he talks about when reviewing any given set, are easily discernible as soon as you sit down and start viewing that particular set. He is wrong from time to time, but I don't think I've ever witnessed him being this wrong about any set I've ever read one of his reviews for. There's just absolutely no possible way that the NX720 scores the same performance rating as the LW5600 or the UND6400 series. The performance of the NX720 is vastly superior in every regard.
With the NX720, you're getting KURO blacks with utterly no blooming. The black level of the NX720 is astonishing, and it's even more shocking when you consider the fact that it does not exhibit any blooming. It's basically like mixing the deep endless blacks of HX929 with the zero blooming and perfect uniformity of the KURO. You're simply never going to be able to say that about any other LED-LCD television this year.
Updated on Sep 13, 2011
Pros Nice awesome picture, yep the colors are accurate. Luv it...Sony is just the best TV out there!!!
Cons Glossy reflective glass, during daytime viewing a lot of reflection need some heavy curtains to cover windows.
Summary got a great deal, bought the TV which included a free sony google bluray player and 2 pairs of free 3D glasses....TV bought for $1999 after price match and promo during the Labor Day weekend sale.
Pros It was very easy to get it all set up and hooked up to a wireless network. The picture quality is Outstanding, even in SD.
Cons The cons for is getting connected to NetFlix. The instructions were not very clear. I know I will figure it out but it should be easy for non-tech to figure out.
Summary The initial review it was proced at $1,524.44 - $2,609.99. The price reviewed in Oct 2011 is way out of date. I bought mine for $1499.00. Anywhere on Amazon you can get this TV for that. I am not tech-savy at all but view this TV as I see it. I still have not tried 3D viewing and taking everything a little at a time. But my review hihglights the major price shift, not on the tech side. I will add to this while accomplishing tasks... Don't pay too much.
Pros The menu system is quite simple to learn and remember. The Tv has more inputs than you will need. love the auto shut off power saver mode. The picture quality is very nice and comparable to our Samsung 50" we have mounted in the same room.
Cons The brightness is not quite as bright as I would like it, but its still nice. I can't really think of many Con's. This is a great Television and if you shop right you can get a very low price on it.
Summary Good television for the price. You can count on Sony to last a number of years. I love how lightweight this TV is, and how little electricity it requires. We use this Tv anywhere from 6-8 hours per day. We watch 90% sports on this television and the motion Flow technology really works. You simply cannot notice any problems with the full speed and real time Sporting events we watch on this tv. Oh yeah, the colors are simply amazing. We also use our Playstation 3 to watch Blu Ray movies, its absolutely incredible. We recently watch Toy Story 3 Blu Ray. We waited until dark, and we turned the lights out in our Family Room. The colors and detail were beyond incredible, and NOTHING like what we have seen in the past. This Television produces the most amazing Picture. We are very happy. Sony got it right on this television and we would not hesitate to buy another one if the opportunity presented itself.
Pros Bright, clarity, very good motion ...not like other
Cons I want to see the sound like my old TV
Summary Thank goodness SONY still produce very quality TV.