Pros Outstanding LCD TV with all the latest bells and whistles, that looked great in both light and dark conditions.
Cons Still cant watch a hockey game without getting a "motion headache". Non-detachable speakers are a design "faux pas" IMO.
Summary it seems that current LCD technology is going down the same path as microsoft PC technology. it definitely gets better, but a little more cluttered with more patches and fixes and cover ups to get the most out of it. I am sure that will change very soon. I have been a Sony XBR owner since 86, and after 5 different sets, I always thought they produced the best picture in any TV category........ until I had the chance to demo the XBR8 and the Pioneer elite in an almost side by side comparison. Truth be told, the Pioneer outshines the Sony where it matters to me most which is fast action Hockey games, movies , etc. I can actually watch the game without any motion-blur-dizzy-sickness I get from my XBR1, and to a much smaller degree, the XBR8. Further, the overall colour representation and sheer clarity on the pioneer is almost spooky..... I kid you not. I am not dissing Sony or it's TV as it is one hell of a product, and many will go for it... and they should. Its tomato and tomaato as far as i am concerned. But at this price point, and if you have a discerning eye, check out the two top dogs before dropping your hard earned, federal-reserve-approved-promissory-notes, and no matter if you choose the Sony, or the Pioneer, or you take the $$$ and go to St Tropez for a month, at least you'll know you looked at the two best technological marvels as of November 23, 2008. Now, if they could just get rid of those silly, non-detachable speakers...
Pros RGB LED
Cons Bad Matted Panel
Summary I went to my friend's store which provides both lightened and darkened room for TVs.
As far as Black Performance goes, the A950 outperformed the XBR8 in real world. The Ultra Clear Panel gives you more depth than the matted panel on the XBR8. The reason CNET gave XBR8 a bit better score is most likely because of the RGB LED that gives the XBR8 less time to calibrate because it is quite accurate out of the box. But If both parties A950 and XBR8 were calibrated and have them side by side, the A950 will outperform the XBR8 either in a Lightened room or Darkened room. I have seen users with both TVs and the A950 gives a lot more stable Color Accuracy DeltaE across all colors than the XBR8 after calibration.
And it is funny that CNET had the A950 measured 0.00cd/m^2 and calling XBR8 have a better black which measured at 0.01cd/m^2? And CNET also stated that XBR8's black tends to go bluish which is just like every Japanese TVs. Whereas the Samsung TV with Ultra Clear Panel is towards True Black with 0.00cd/m^2. I think that CNET better reconsider about their hyped comments in their reviews.
The image quality is obvious if you go see it in person side by side. The A950 Ultra Clear Panel gives a better sense of depth and TRUE BLACK.
Pros Sharp image with perfect color for gaming and Blu-ray movie. LCDs with LED backlight is considered the best. I recommend you to check out http://best.lcd.ever.com for information on best and cheapest HDTV for this year.
Cons I can't think of one.
Summary As electronic sales I truly think this is the best LCD HDTV.
Pros The level of color and the blacks on this TV put away my previous 60' SXRD to shame and easily out shine my 720p Pioneer Elite. Yes the price might be higher then a Samsung but the Sonys have long term quality. Samsungs fail way too fast.
Cons Personally, I dont mind the design but I actually preferred the previous generation design.
Summary An amazing TV that gives you real bong and wow factor. The 120HZ, i might not yet be used to for watching Blu-rays but a game like Uncharted or Resistance 2 on the PS3 looks superb sharp on that mode and will blow you away. If you live in an area with large windows around you or watch TV not just in the dark and in the day, the Sony wil l be a much better choice then a Plasma because those guys will just not be bright enough. On the other end, the quality of the picture, no ghosting, deep blacks and pretty fantastic sound for just built in speakers (although to all, I highly recommend, if your gaming or have Blu-ray, do yourselves a favor and get a 5.1 or 7.1 setup).
Pros COLOR, non-glare screen, contrast, ability to connect to a wide variety of imputs, overall design stands out when TV is off, ease of use in setting up and with remote.
Cons NOT A THING!
Summary Every detail of a high definition over-the-air sports and news broadcasts stands out. You can see detail in the fartherest reaches of the picture. On a black velvet news anchor's jacket, you can see the folds and every detail of the design. This is an amazing product. I have a long living room, so this big set on the opposite wall with a beautiful wood cabinet to hold my A-V equipment, really blends in perfectly. I was so worried about the piano black finish being a distraction, but it is not at all, and I've had the television for ten weeks now. I wanted a home theatre television to rival that of a small movie house, and that's exactly what I got! It is worth every penny of the money I invested. Now, the prices will be falling, so I would seriously consider this set if you have a room or an area for home theatre, or if you watch a lot of television and movies. I also have the Sony ES receiver, which has the ability to have 7.1 surround while watching either television or movies. I can't praise this set enough. Every one who has seen it says that it rivals plasma for the color detail, but without the high-glare screen of a plasma set. Believe me, you won't be disappointed if you decide and have the room for this 55 inch beauty!