Pros One of the best pictures I've seen!
Cons Not big enough
Summary Well, I made the plunge! After months of research, and vasillating between the Panasonic 42" Plasma and this Sony... I opted for the Sony. Never happier, and not looking back! The plasma's were good, especially the Pioneer Elite's, but who wants to spend $5500+ on a TV that will slowly begin to dim as soon as you turn it on? And one mistake, and you have a burn-in problem. Nope, it's LCD for me. This panel has NO digital lag like you read about, and the blacks are absolutely incredible. I feed this TV high definition from a Dish Network 811 box, and it's perfect. NO issues. When you play back digital pictures thru the USB port, you'll fall over backwards at the incredible clarity! The TV will even play piano music while the slide show plays. I recently compared this picture with a Sony SXRD 2mil. pixel big screen, and I'll take the Bravia any day! Don't have a second thought, just buy the TV and enjoy. The only reason I can find not to get this unit, is if you think you need a larger display. This TV in a 50 or 60 inch, is going to steal the world! But I couldn't wait a year or two, and heck, when they finally do come out, and the price comes down, I'll get one of those and pass this one on to my kids... I got the unit at OneCall.com and I have to tell you, the price was incredible (do your shopping, and then give them a call) and the service was top notch! It took them weeks to get the TV in, as it's very hard to get, but they never once lied to me, and even called a week later to see how I liked my TV and the service. My brother turned me on to the these guy's, and I WILL use them again. (Dax was great) Good luck, E-mail if you wish..... Scott
"Simply excellent!"on by MerlinTI
Pros Bright, vibrant picture with excellent performance in a wide range of viewing situations
Cons Analog channel performance is variable depending on the quality of the signal
Summary This is a very good product all round.
The screen works well in bright lighting conditions and yet offers the adjustability in dark rooms to be a good home theatre display. Forty inch size is well suited to average to medium sized rooms.
Black levels are impressive for an LCD and quite frankly very acceptable when compared to a plasma given that the bright room performance of the display is much better than a plasma.
I find the colour renditions of scenes very good and given the adjustability of the programming you should be able to adjust it to your preference.
Some have commented that the sound is thin. Given the working volume of the speaker area, the sound is in fact reasonable, clear and crisp. The amplication system is more than capable of rendering loud sounds in even larger rooms. Don't expect shattering bass reproduction - this is what your home theatre audio system is for.
Analog channel performance can be spotty and depends on the quality of the signal, the display mode being used and the material presented. Sports can be the hardest on the NTSC / analog side. However I saw this TV displaying a football game in HD while comparing models and the results looked as good as any other TV on the floor.
If reliability is as good as the inital picture then Sony as a winner.Updated
After now spending a month with the 40XBR1, I can say that this panel is a hit in our household.
Using the controls available, disabling the "correction" features and selecting Warm2 as my picture mode, the colour reproduction is excellent.
The recent review by the CNET editor's comments about the "redness" of the picture. Although only adjusted through the SONY controls, I find the rendering of the tones quite lifelike. The sharpness, brilliance and contrast of the picture produced is excellent - very satisfying.
There continue to be comments about LCD vrs Plasma and in the recent CNET editor's review they make the same comment - "good for an LCD". I guess I would call my comments "real-world" because although not technically calibrated etc, I find the 40XBR1 more than capable of being a home theatre screen on par with any Plasma screen that I've been able to see.
(Considering the increased resolution over most plasma's, all round performance in a variety of light conditions, no burn-in worries period, lightweight, no extreme internal power supply needed... - LCD has a lot of advantages over Plasma.)
Viewing the Lord of the Rings trilogy on the Sony was simply superb.
Highly recommended panel with excellent performance to date.
However check it out for yourself and draw your own conclusions
"Best LCD on market!!!"on by bjett
Pros Features and Picture
Cons Digital Audio Out limitations
Summary Like most buyers, I spent months researching online and comparing picture quality at stores (Circuit City, Tweeter, Best Buy, etc). Finalists, in addition to the Sony, were the Panasonic 42" Plasma, Samsumg 40"/46" LCD, the Sharp Aquos 37"/45" LCD. We also own the 32" Samsung LCD (9 series) which is now in the bedroom.
We receive all the major networks in HD via antenna and also have DirecTV (HD and regular).
Why the Sony Bravia?
The Panasonic plasma has a really nice picture and the viewing angle is definitely better than LCD. But, the Panasonic will not allow any type of zoom on an HD signal. Alot of HD programming (news, some sports, etc) comes in 4:3 format with black bars on the side (not generated by the TV - but part of the signal). So, you are stuck watching a smaller picture if you want the digital quality. Also, the Panasonic rep recommended "limited viewing" of 4:3 format.
The Samsung has the same issue with zooming an HD signal. The glass is the same as the Sony - but the Sony has better processing and features.
The Sharp Aquos might have a slightly better picture than the Sony - but the features are no comparison (no digital audio out on the models we could find).
WE ARE EXTREMELY HAPPY WITH THE SONY BRAVIA!!!! The picture quality is excellent in HD (custom picture settings) and the SD channels on DirecTV are as good as I've seen on any HD set (with proper adjustments).
Sound is very good for a TV. The sound leveling works well (for channels on a given input) and there is an adjustment for each input to balance the levels across inputs (nice feature).
The only issue we've found is that the optical audio out doesn't "turn around" the HDMI sound from my DirecTV receiver. Had to use the analog outputs. The manual states that the optical audio out is only available when receiving a digital TV channel (obviously only through the HD tuner). Our 32” Samsung ships all audio (regardless of source) out through its optical audio connection.
Bought the set on sale at CC plus had an extra 10% coupon - so the price was better than online. Great value.
If you are interested in a flat screen - you should definitely consider the Sony Bravia. If your room is large enough for projection, also consider the Sony SXRD. It has a great picture!!
Pros Best in class image, easy setup, stable HD tuner
Cons 2nd HDMI would be good. expensive
Summary My friends tube blew out last week. He asked my opinion, I recommended a Philips 42" plasma. When he brought home the 40" Bravia, I thought he was crazy to spend that kind of cash. He asked me to help him set it up. All he has is standard analog cable which looks like crap. How would we watch the ACC championship game on this thing. I noticed a pair of rabbit ears sticking up fron the small kitchen TV and "borrowed it" for the Sony. Much to our suprise the cheap antenna brought in all the digital HD broadcast channels in unbelievable clarity. The great thing is you don't have to be technically savvy to set this thing up. During the HD broadcast of the football game, we never had a glitch. The best HD I've ever seen. Better than Pioneer Elite plasma which says a lot!
Pros Stunning HD Picture, Very Good SD Picture, Looks great from any angle
Cons Speakers are average, price might be too much for some
Summary I love this TV.
Out of the box, I plugged in my HD DVR from Time Warner and was stunned by the beauty of the HD image. I've been shopping for an LCD for months and this set is easily better than any of the Sharps I'd been looking at. I'm a Sony fan but had been leary of getting an LCD from them but with this set they have redefined the market in terms of quality.
One big difference between this set and others on the market is the wide viewing angle this affords. A lot of other sets turn greenish/greyish as you step to the side. The Sony gives you a very clear, rich image even if you set to the extreme side angle of the set.
With 7 inputs, you won't be hurting for room for all of your DVD, game systems, video and still cameras and other components.
And if you don't trust me, check out some of the current consumer video mags, at least two of which have also labeled this Sony set the best flat-screen LCD currently out there.