Jawbone Icon Ace

Pros: Great noise reduction. Small and easy to use. Custom fit for my ear. Significantly better than the first generation Jawbone I once owned. The best blue tooth ear piece I've owned. Including the Plantronics Pro.

Cons: The ability to customize is still in Beta.(Don't advertise it if it isn't ready.)

Summary: It's easy to use, it works great and the price is reasonable. So far I prefer it to my Plantronics Pro (which was very good). The size is nice and the fit is far more streamlined then the bulky Plantronics Pro. The noise reduction has been as good or better than the "Pro" as well. I haven't tested it in severe conditions yet, but I just received a call in a noisy room full of people and I could hear the caller just fine and the caller didn't hear the crowd of people or the "Muzak" playing in the room. So I think cnet's review is accurate and I would definitely recommend it.