Pros Projects so bright even with a 60% brightness setting you can watch it with all the room lights on and still enjoy it. Turn the lights off and it's frightening how great it looks
Cons Cannot think of a single con
Summary Even If I had a $50k budget to construct a home theater system and had seen this projector first, there would have been no need to look further. My first concern was my room not being completely dark with shades drawn etc, but this projector is extraordinarily bright, residual room lighting is a non-issue. I can speak to stats and specs but would rather just offer a bottom line. I have seen many projectors with prices ranging from 2k to 20K and I would challenge anyone to show me the difference between them. Line up 3 BenQ W6000 projectors and 7 Runco anythings and bring in 100 people to pick out the 7 Runcos and I guarantee you1 or 2 might get it right but it would be purely random. Extraordinarily quiet, noise is a non-issue. Perhaps there is a group of buyers out there who want to pay 15K for a projector just so they can tell their friends they spent 15K on a projector because they are so rich, or smart, or such a video purist. If you are a real person however, seeking a tremendous projector and would like to keep your budget reasonable, this projector is absolutely a consideration.
Pros Razor sharp picture, bright picture, quiet fan, great colors
Cons Had one service issue where the auto-iris would black out the picture randomly after about 200 hours. Projector sent back under warrantly, quickly returned with an entire new motherboard, no further problems.
Summary A great projector that I would buy again. When purchased a year ago, it was the brightest projector under $5k and the sharpest under $10k. I did have a service issue problem that was quickly dealt with.