Insignia Pilot with Bluetooth (8GB)

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Insignia Pilot

Somewhat surprisingly, Best Buy's own Insignia brand of MP3 players has gained quite a bit of popularity among consumers lately. That's not to say that the devices aren't good (quite the opposite, actually), but in this image-conscious market, "cheap" electronics under generic brands usually don't turn heads. Yet that's exactly what the Insignia Pilot is doing, likely because of its laundry list of features and rock-bottom pricing: the 8GB tags in at just $160, while the 4GB version runs at a slightly less-impressive $130. The Pilot might not be the best-sounding player on the block, but you'll be hard-pressed to find a better value.

Compared with many other flash MP3 players, the Insignia Pilot is not the most compact device: it measures 4 inches by 1.9 inches by 0.4 inch, so it's not huge but a bit on the long side. It's also not overtly stylish, but with its black body wrapped in a brushed silver trim, the player isn't an eyesore, either. The face of the Pilot features an ample 2.4-inch color LCD screen on the left and a control pad on the right. The latter consists of a menu button and mechanical scroll ring with four-way clicking capability surrounding a Play/Pause key. A Power/Hold switch and the rather unique star-rating toggle line the top edge of the player, and the ports--headphone, line-in/secondary headphone, and standard mini USB--reside along the right spine. Best Buy has also built-in SD card expansion slot into the bottom of the player, which is handy for users who don't want to be limited to 8GB of memory.