Microsoft Zune 120GB (third generation, glossy black)

Pros: Straightforward easy to use software, I don't feel like I'm using a spreadsheet when I start it. The device itself has a great uncluttered UI and excellent audio fidelity.

Cons: The zune pad can take some getting used to. Only average battery life.

Summary: This is a player focused almost entirely on being a music player and it does this very very well. Eventually I expect MS to come out with an all in one device but focusing on the music is a great place for them to build their reputation in this market. One of the things I like most about it is the 'simplistic' Zune software. It does exactly what I want it to do and then it gets the hell out of my way. There is a lot to be said in favor of that.