Sony NWZ-E438F Walkman (8GB, pink)

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Sony E-Series Walkman

It can't be avoided: any new MP3 player is in direct competition with the Apple iPod, and device manufacturers are well aware of this fact. Some pack their players with boatloads of extras, while others create unique and purportedly useful design elements. Some simply make a product that's just as easy to use, offers a similar array of features, and delivers great sound quality--but then charge less for it. Such is the case with the Sony E-Series Wallkman, a flash player positioned to square off against the iPod Nano. Unfortunately, the E-Series doesn't come in a 16GB model, but the 4GB and 8GB versions are priced to sell at $89.95 and $119.95, respectively.

The Sony E-Series has a fairly standard design, which isn't necessarily a bad thing, as it makes the player very straightforward to operate. Below the 2-inch screen are the main playback controls: a five-way control pad, a back/home button, and an option key that brings up various contextual menus. Sony includes a dedicated volume rocker on the right spine--always a nice touch--as well as a hold switch. The bottom of the unit houses the standard 3.5mm headphone jack and a proprietary USB port. The E-Series measures a compact 3.2 inches tall by 1.7 inches wide by 0.3 inch deep, so it's definitely pocket-friendly and would not be an unreasonable thing to strap to your arm or waistband at the gym. It comes in a variety of colors to suit most tastes: black, red, pink, or blue (4GB only).