Version: 2008
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Sony Walkman NWZ-A728 (8GB, pink)

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  • Quick specs
  • Device type: Digital player
  • Flash memory installed: 8 GB
  • Digital player supported digital audio standards: AAC MP3 PCM WMA Protected WMA (DRM)
  • See full specifications

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The good: The Sony NWZ-A720 Walkman MP3 player series offers high-quality music, photo, and video playback, along with EX-style earphones and a phenomenal battery life.

The bad: The Sony NWZ-A720 series doesn't come cheap, and it lacks an FM radio, voice recording, memory expansion, and a standard USB connection.

The bottom line: The Sony NWZ-A720 is the best-sounding, best-looking Walkman series yet, and the inclusion of premium earphones adds real value.

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CNET editors' review

  • Reviewed on: 04/07/2008
  • Released on: 03/28/2008

The Sony NWZ-A720 Walkman series is a subtle evolution of the NWZ-A810 series we enjoyed in 2007. This year, Sony is treating us with a larger screen and a more assertive design, offered in 4GB ($149), 8GB ($199), and 16GB ($299).

Design
Given Sony's track record with curvy, rounded designs, the Sony NWZ-A720 is refreshingly square. Measuring 2 inches by 3.75 inches by 0.4 inch, it has a metallic body and a 2.4-inch screen. The NWZ-A720 is a little larger than its predecessor, but it maintains a slim, pocketable profile. The circular four-way navigation pad found on last year's Sony NWZ-A810 has turned into a more solid-feeling square on the A720, flanked by two small option and menu buttons. All other buttons are confined to the right side of the player, including a rocker switch for volume control and a hold switch. The bottom of the A720 Walkman features a headphone output and proprietary USB connection.


One little design detail that distinguishes the Sony NWZ-A720 from last year's model is the inclusion of a detachable kickstand for hands-free video playback.

Features
The Sony NWZ-A720 is stocked with features, including music, photo, and video playback. On the audio end of things, Sony is continuing its support for MP3, AAC, WMA, WAV, and DRM-protected subscription music files. In typical Sony style, the restrained design of the music playback screen betrays the awe-inspiring music enhancement technology working behind the scenes, such as a 5-band EQ, Clear Bass, Clear Stereo, DSEE high-frequency restoration, and dynamic normalization.

With its 2.4-inch QVGA LCD and excellent video battery life, the Sony NWZ-A720 is the most video-worthy Walkman we've seen. Sony offers limited video format compatibility, however, including MPEG-4 and H.264 sized at a strict 320x240 ratio. Fortunately, the popularity of the iPod and video podcasts has made the QVGA MPEG-4 file format one of the most abundant on the Web.

The Sony NWZ-A720 is a solid player with plenty to brag about, but the exclusion of features such as an FM radio, voice recording, and memory expansion is worth keeping in mind as you compare the Walkman with its competition. You should also know that Sony offers an identical-looking version of this player (the Sony NWZ-A820 series) which includes built-in Bluetooth audio streaming, at an increased price.

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Where to buy

Sony Walkman NWZ-A728 (8GB, pink): $89.87 - $137.85
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$137.85 Yes 5.0 star rating

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Reviews from around the WebPowered by alaTest

  • alaTest.com

    Editors' rating: 91

    Summary: alaTest has collected and analyzed 367 reviews of Sony Walkman NWZ-A726 / A728 / A729 from international magazines and websites. Experts rate this product 79/100 and users 84/100. Comparing these reviews to 477707 other MP3 Players reviews gives this product an overall alaScore™ 91/100 = Excellent.

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  • mediaplayerinfo.com

    Editors' rating: 71

    Summary: The Sony Walkman NWZ-A729 has some strong points in its favor. It is small, but has a very decent screen size for the size of the device itself. the sound quality was good (although it lacks the oomph to power a big set of headphones) and the included ...

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  • techtree.com

    Editors' rating: 80

    Summary: The Sony Walkman A726 retails for Rs.8,990 with a 1-year warranty. The price of the player for a 4GB model is equivalent to the price of an 8GB iPod Nano. Now if it's a larger capacity that you're looking to buy with a budget of 10K, then the Nano 8GB ...

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Sony Walkman NWZ-A728 (8GB, pink)